Enterprises innovate technology to expand the market

Entering 2026, in the context of the world economy continuing to fluctuate, the consumer market is increasingly strict in terms of quality, safety and green standards, technological innovation has become one of the key directions of many businesses in Thanh Hoa. From the field of construction materials, high-tech agriculture, to food processing, businesses are strongly investing in new production lines, digitalizing management and applying automation to improve productivity, reduce costs and expand the market.

The automatic rice processing system at Sao Khue Trading Joint Stock Company is continuously monitored and operated.

Data from the Department of Industry and Trade shows that in 2025, the rate of industrial enterprises investing in equipment innovation will reach nearly 48%, an increase of 6 percentage points (%) compared to 2024; it is expected that in 2026, this figure may exceed 55% when enterprises simultaneously shift to modern and environmentally friendly production models.

Bim Son Cement Joint Stock Company (Vicem Bim Son) is one of the leading enterprises in technological innovation. Since 2024, the unit has upgraded the new generation cement grinding system, replaced large energy-consuming equipment with power-saving technology, and put into operation the kiln optimization system using artificial intelligence (AI). Applying AI helps the company control kiln temperature more accurately, limit heat loss and reduce clinker loss. As a result, line productivity increased by 8-10%, electricity consumption decreased by 4-6% per ton of product and CO2 emissions were significantly reduced. These changes help Vicem Bim Son not only maintain domestic market share but also expand cement supply for large infrastructure projects in Nghe An, Ha Tinh , Quang Tri and continue to export to Bangladesh and the Philippines.

According to business representatives, in the context of oversupply in the cement industry and increasing competitive pressure, "technological innovation is a decisive factor to increase competitiveness and meet green standards set by the new market".

If Vicem Bim Son shows a breakthrough in heavy industry, in the field of high-tech agriculture , Sao Khue Trading Joint Stock Company stands out with its strategy of applying technology to the entire clean rice value chain. The enterprise has invested in hundreds of hectares of raw material areas managed by rice growth monitoring software, applied drones to spray nutrients precisely, reduced 20-25% of pesticides, and applied the "3 reductions - 3 increases" model to improve productivity and reduce input costs. In the processing stage, Sao Khue's factory is equipped with a milling - grinding - polishing - screening line according to Japanese standards, along with a grain classification system using color sensor technology. Thanks to the automation of almost the entire process, the broken rice rate is controlled below 5%, the uniformity of rice grains has increased significantly and the quality is more stable than the old line.

In addition, the company has deployed a QR traceability system for all packaging to meet the requirements of domestic supermarkets and export partners. From 2024 to 2025, Sao Khue has gradually introduced clean rice products to major retail channels in Hanoi , Hai Phong, Ninh Binh, and at the same time tested the export of some specialty rice lines through commercial partners.

Deputy Director of the Company Nguyen Cong Duong said: "By 2026, the company's goal is to upgrade the automatic packaging line, expand the organic raw material area and achieve GlobalGAP certification to increase the ability to penetrate high-end markets."

The effectiveness of technological innovation does not only come from large enterprises but also spread among small and medium enterprises. By 2025, the whole province will have more than 120 agricultural, forestry and fishery processing facilities applying freeze-drying, quick-freezing and smart packaging technology; more than 70 enterprises will use robots to support production in some stages. The application of new equipment helps increase productivity by 15-20%, reduce product errors and increase the ability to participate in large distribution chains.

Thanh Hoa province has recently implemented many policies to support innovative businesses. The Department of Science and Technology has supported nearly 40 tasks of applying new technologies in businesses, including automation projects, environmental treatment and green production model development. By 2026, the province will strengthen the connection between businesses and research institutes and universities; at the same time, promote public-private partnership mechanisms in investing in equipment and shared laboratories. This is an important foundation to help businesses access new technologies at reasonable costs and low risks.

In general, when enterprises proactively invest in technology, the province supports mechanisms and infrastructure and the market continues to expand, a modern and sustainable production ecosystem is being formed in Thanh Hoa. Technological innovation not only helps enterprises increase their competitiveness, but also contributes significantly to the goal of making Thanh Hoa a modern industrial province in the coming period.

Article and photos: Chi Pham

Source: https://baothanhhoa.vn/doanh-nghiep-doi-moi-cong-nghe-nbsp-de-mo-rong-thi-truong-270889.htm