This figure was announced by the Ho Chi Minh City Department of Tourism based on preliminary statistics from travel businesses at the opening ceremony of the Ho Chi Minh City Tourism Festival last night at 23 September Park.
The series of activities for the Tourism Festival runs until April 7th, with the participation of over 150 booths from travel businesses, tourist destinations, and localities. On the opening day, the booths offered promotional tour sales, gifts, and lucky draws, attracting a large number of visitors.
On the opening night, the organizers announced the results of the top tourism ranking for Ho Chi Minh City, honoring nearly 100 tourism businesses.
The event was highly effective.
According to Mr. Ho An Phong, Deputy Minister of Culture, Sports and Tourism, among the numerous tourism events held annually, the Ho Chi Minh City Tourism Festival is one of the earliest and most effective events organized annually.
According to Mr. Phong, Ho Chi Minh City's tourism industry enjoys many advantages but also faces numerous challenges due to its role as the economic engine, the leading center for tourism development, and the innovation hub of the entire country.
Visitors browse local OCOP products at the festival.
Visitors rushed to book tours at the Ho Chi Minh City Tourism Festival.
The Deputy Minister of Culture, Sports and Tourism stated that, leveraging its advantage as a core tourism center, Ho Chi Minh City should continue to maintain and develop eco-tourism in the Mekong Delta region; develop and perfect the smart tourism platform, "one touch point - countless experiences," enhance amenities and experiences for domestic and international tourists, contributing to tourism growth.
"We need bold plans and policies to attract investment and make Ho Chi Minh City a regional MICE tourism hub, competing with other destinations in Southeast Asia," Mr. Phong shared.
The Suoi Tien Cultural Tourism Park booth is offering a 20% discount voucher on entrance tickets, valid from April 4th to May 4th, 2024, for visitors attending the festival. During the Hung Kings' Commemoration Day, the park will also reduce entrance ticket prices to 120,000 VND per adult and 60,000 VND per child on April 18th, 2024.
Speaking at the opening ceremony, Vice Chairman of the Ho Chi Minh City People's Committee Vo Van Hoan informed that in the first quarter of 2024, Ho Chi Minh City welcomed 1.38 million international tourists and over 8 million domestic tourists. Total tourism revenue reached 44.7 trillion VND, an increase of 23.8% compared to the same period and accounting for 23.7% of the total revenue of the whole country. This result shows that the city's tourism industry is recovering and growing well, continuing to be a key link connecting and promoting the development of tourism in the Southeast region and the Mekong Delta.
Tourists hunting for overseas tours
Despite offering a diverse range of tours and combo packages, many visitors to the event prioritized finding affordable overseas tours. At the Saigontourist Travel booth, Ms. Thu Trang (from Binh Thanh District), after paying for a Thailand tour for her entire family at 5 million VND per person, happily said: "Going abroad at such a price is incredibly cheap. I bought it in advance so the whole family can go on a summer vacation."
This booth also recorded a large number of visitors inquiring about tours to Cambodia by road priced at 2 million VND; Zhangjiajie tours at 9.9 million VND; and tours to South Korea, China, Hong Kong, and India at 10.9 million VND... departing during the summer. On the first day alone, the booth sold tours to 175 customers, generating over 2.5 billion VND in revenue.
Many visitors chose overseas tours at the Ho Chi Minh City Tourism Festival.
On the opening day, the Vietravel booth welcomed over 1,000 visitors, of whom more than 900 booked tours to take advantage of the special offers, generating nearly 2.9 billion VND in revenue. In particular, the charter tour to Thailand flying with Vietravel Airlines, priced at 4.9 million VND, attracted significant interest and registrations from attendees.
Representatives from BenThanh Tourist reported that many customers are spending generously on high-value tour packages such as the promotional Northern Europe tour priced at 96.9 million VND and the Eastern Europe tour priced at 87.9 million VND. In addition, tours to Thailand starting from 6.9 million VND, and combined Singapore-Malaysia tours starting from 10.9 million VND are also popular choices among customers.
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