Da Nang Green Medicine: The startup journey of Nhat Phong essential oil

Grasping the trend of home health care using natural products, the project "Nhat Phong" of Hoang Phong DANA Company Limited (Thanh Khe Tay Ward, Da Nang) offers products to prevent and support the treatment of musculoskeletal diseases using herbal essential oils.

"Nhat Phong" products are highly appreciated by customers for their quality. Photo: PHAN VINH

Established in 2015 with the “Me Doan” line of essential oils exclusively for mothers and babies, Hoang Phong DANA Company Limited has gradually affirmed its position in the field of natural health care. By 2024, the “Nhat Phong” brand was officially launched, targeting adult customers with musculoskeletal and joint problems.

“Nhat Phong” products are extracted from 6 essential oils combined with 8 traditional herbal medicines. This combination has a slow absorption effect, does not cause burning of the skin but still has the effect of pain relief, muscle relaxation, and supports the treatment of mild diseases related to muscles and joints.

Ms. Nguyen Thi Lien, Director of Hoang Phong DANA Company Limited, shared that "Nhat Phong" massage essential oil does not heat the skin immediately, but penetrates slowly, helping the body relax and reduce pain naturally and benignly.

Not only focusing on product quality, “Nhat Phong” also builds a sustainable development model, when linking with more than 400 farming households in Quang Tri , cultivating more than 80 hectares of native medicinal herbs. This model not only creates long-term livelihoods but also contributes to greening barren land, aiming at environmental goals and community development.

Ms. Nguyen Thi Lien - Director of Hoang Phong DANA Company Limited presented the project "Nhat Phong" at the VTS 2025 Startup Acceleration Program. Photo: PHAN VINH

“Nhat Phong” products are now available at more than 2,500 points of sale, including drugstores, spas and green living stores nationwide.

In 2024, the consumption of “Nhat Phong” massage essential oil at Long Chau pharmacy chain increased by 150% compared to the same period last year, showing great potential for market expansion. Participating in the VTS 2025 Startup Acceleration Program, Ms. Lien hopes that this will be a turning point to help “Nhat Phong” accelerate and approach the market more professionally.

“We can understand the product and master production, but lack experience in building markets and connecting with large partners. Participating in the acceleration program is an opportunity to overcome those weaknesses. I hope the program will not only help businesses perfect their business models, but also create real connections, so that green medicinal products like “Nhat Phong” can reach further on the domestic and foreign consumption map,” said Ms. Lien.

Source: https://baodanang.vn/duoc-lieu-xanh-da-nang-hanh-trinh-khoi-nghiep-cua-tinh-dau-nhat-phong-3265135.html