On the evening of December 13th, the Vietnam Beauty Fashion Fest XIII, themed " Season of Joy," officially took place at Tam Thang Tower Square, Ho Chi Minh City.
The program was held in a festive year-end atmosphere, with an outdoor performance space set right by the beach, combining the expansive natural landscape with the vibrant life of the coastal city, creating a special highlight for this year's fashion festival.
Within the framework of the event, the "Harmony in Motion - From Comfort to Confidence" collection by the ECOCHIC brand attracted the attention of professionals and the audience.
Appearing on the VBFF XIII runway, ECOCHIC presented a different approach by bringing ready-to-wear fashion – which is closely associated with everyday life – to the high-end runway, affirming the aesthetic value and depth of designs focused on practicality.
Inspired by the dynamic lifestyle of modern women, The Harmony in Motion reflects the image of women who are always on the move, always busy, yet still seeking balance in their lives.
"Movement" in the collection is not explored in a hurried manner, but rather as a harmonious shift, where the wearer understands their own needs and is confident in their personal choices. This is also the overarching spirit in the design language that ECOCHIC pursues.
The "From Comfort to Confidence" message is clearly reflected in the brand's approach to clothing. According to ECOCHIC, confidence doesn't come from elaborate or flashy designs, but from the feeling of comfort when wearing a well-fitting outfit.
When a woman feels comfortable, flexible, and able to be herself, self-confidence naturally develops. The collection therefore focuses on balancing aesthetics and the wearing experience.
Technically, the designs in The Harmony in Motion are tailored to follow the body's movements, prioritizing clean cuts and soft, lightweight materials to minimize any feeling of constriction. The garments are suitable for runway shows but also appropriate for everyday wear, meeting the wearer's versatility needs in various situations.
On the VBFF XIII runway, the collection was opened by Miss International Thanh Thuy – representing youthfulness, dynamism, and confidence. In the vedette position, supermodel Thanh Hang appeared with a mature and confident demeanor, demonstrating her ability to command the stage.
This arrangement helps to clarify the spirit of "harmony in motion," as different states of the modern woman are present together in a unified fashion narrative.
ECOCHIC targets modern, busy women who value themselves and appreciate the long-term usability of clothing. Instead of owning too many clothes, they prefer easy-to-wear, sophisticated designs that can be used on many different occasions. The collection approaches international fashion trends selectively, emphasizing minimalism and practicality.
The "ECO" element in ECOCHIC is not only reflected in the materials used, but also in the sustainable design philosophy. When an item can be worn for many years and in many situations, its lifespan is extended, contributing to waste reduction – an approach that aligns with current sustainable fashion trends.
Bringing ready-to-wear fashion to the high-end runway presents a significant challenge, as everyday clothing needs to be able to tell a story on stage. ECOCHIC solves this problem by focusing on the show concept, the catwalk rhythm, and the models' movements, allowing the clothing and the wearer to create emotion, rather than relying on staged effects.
Following VBFF XIII, ECOCHIC plans to bring the designs from The Harmony in Motion closer to customers through its store network, online platforms, and media activities. In the future, the brand will continue to focus on the high-end ready-to-wear fashion segment, expand its distribution system, and gradually target the international market.
With The Harmony in Motion , ECOCHIC clearly affirms its brand positioning: fashion integrated with everyday life, prioritizing comfort and practicality while maintaining aesthetic value and unique identity.
Source: https://baovanhoa.vn/giai-tri/ecochic-mang-thoi-trang-ung-dung-len-san-dien-cao-cap-188320.html
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