Saigon Co.op private label products are the most favorite Vietnamese products of consumers.

Member of the Standing Committee of the City Party Committee, Vice Chairman of the Hanoi People's Committee Nguyen Manh Quyen attended and awarded certificates to businesses whose products are loved by consumers.

2 excellent Co.op private label products achieved high positions in the program:

- Co.op Finest ST25 ecological shrimp rice: ranked top 1

- Co.op Select Sao Dau Flower Honey: ranked top 2

Saigon Co.op's own products are Vietnamese products most loved by consumers. Image 1

The voting program "Vietnamese products loved by consumers" in 2025 attracted great attention from the business community and consumers.

On behalf of the award-winning unit, Ms. Luong Thi Kieu Lan Chi - Director of the Northern region shared, "In reality, the Co.op private label products that won awards in previous years have had a strong rebound, becoming prominent products on the shelves of Co.opmart, Co.opXtra, Co.op Food, contributing greatly to the growth rate of the private label industry in general of Saigon Co.op. "

Saigon Co.op's private label goods are the most favorite Vietnamese products of consumers, image 2

SGC representative on behalf of the unit received the Top 1 award for ST 25 rice product.

The 2025 “Vietnamese Goods Loved by Consumers” voting program has attracted great attention from the business community and consumers. The organization has been implemented systematically, applying many new technologies, especially AI solutions to support voting control, prevent fraud and expand interactions in the digital environment.

According to the Organizing Committee, after 3 months of implementation, the program received 124 businesses with 241 products and services, the total number of direct and online votes reached 548,326, an increase of 2.4% compared to 2024. Based on the evaluation of the Jury and votes from consumers, the Steering Committee recognized 150 products and services that achieved the title in 2025, including: top 1 with 25 products and services; top 2 with 35 products and services; top 3 with 40 products and services; top 4 with 50 products and services.

Saigon Co.op's own products are the most favorite Vietnamese products of consumers. Image 3

Honey is displayed on the shelves

This is the third time Saigon Co.op has participated in the program. In 2019 and 2020, Co.op Select cooking oil and Co.op Happy laundry detergent were honored respectively. Considered a competitive strength of Saigon Co.op, to date, Saigon Co.op's private label products have developed more than 2,000 product codes, cooperating with more than 100 domestic manufacturers. The products are not only diverse but also meet VietGAP, GlobalGAP, and organic standards, demonstrating a commitment to strict quality control. Thanks to that, from being just an alternative solution, private label products have now become the main choice in the shopping baskets of millions of Vietnamese families.

Saigon Co.op's own products are Vietnamese products most loved by consumers. Image 4

Rice and shrimp products

Not stopping at the price advantage, Saigon Co.op's private label products are entering a new stage of development, where each product is "tailored" from consumer data. Accordingly, the product portfolio is currently divided into 3 main lines, including Co.op Happy (economical), Co.op Select (popular) and Co.op Finest (high-end), meeting the diverse needs and consumption styles of each customer group.

Correspondent Phuong Ha/VOV.VN

Source: https://vov.vn/doanh-nghiep/doanh-nghiep-24h/hang-nhan-rieng-saigon-coop-la-hang-viet-nam-duoc-nguoi-tieu-dung-yeu-thich-nhat-post1250622.vov