Hanoi: Building trust, promoting consumption, helping Vietnamese businesses grow steadily

At the same time, this is also a prestigious and transparent playground that helps businesses affirm their brands and expand their competitiveness in the market.

Chairman of the Vietnam Fatherland Front Committee of Hanoi City Bui Huyen Mai and Vice Chairman of the City People's Committee Nguyen Manh Quyen honored the enterprise with Top 1 Vietnamese products loved by consumers.

By promoting multi-platform communication, reaching millions of people at supermarkets, shopping malls, walking streets, public places and online environments... Vietnamese branded products have had the opportunity to reach a wide range of consumers, building an image of safe - quality - transparent goods in the context of increasingly complex counterfeit and fake goods.

The Organizing Committee recorded 548,326 votes in both online and in-person formats in 2025, demonstrating a clear increase in consumer interest, especially in many industry groups such as: Consumer goods, fashion , household appliances, furniture, food, beverages, agricultural products, handicraft products, OCOP products, etc. received a high number of votes, demonstrating a positive shift to prioritizing Vietnamese goods in daily consumption choices.

A representative of the Ho Chi Minh City Union of Trade Cooperatives (Saigon Co.opmart) said that the unit participated in the poll with the Co.op Fitnest ecological rice and shrimp product and achieved the Top 1 favorite product. Through the program, more and more consumers trust and choose Vietnamese products because of their stable quality and reasonable prices. However, propaganda and sideline activities need to be further promoted to attract more businesses and brands to register to participate in the following years, creating opportunities to bring Vietnamese products closer to the people of the capital.

Ms. Nguyen Thi Cuc (middle) – President of Vietnam Tax Consultants Association, arbitrator, international arbitrator VIAC – Head of the program's jury.

The representative of the Da Ladoda brand also said that in 2025, Ladoda will introduce a new collection of anti-hunchback backpacks with lighter and more durable materials. Thanks to participating in the program, the product is widely recognized and sales have increased positively, creating motivation for businesses to research and innovate to bring to the market quality products at reasonable prices.

Evaluating the quality of products and services participating in the 2025 voting, Ms. Nguyen Thi Cuc - President of the Vietnam Tax Consulting Association, arbitrator, international arbitrator VIAC - Head of the jury informed: "In 2025, businesses have invested and carefully prepared products and services, ensuring full criteria, quality and improving form and design to be able to achieve high rankings through consumer votes and the jury's evaluation. I consider this a very encouraging signal, showing that Vietnamese businesses have been increasingly interested in improving competitiveness in the domestic market, bringing quality Vietnamese products to consumers".

As for consumers, the "Vietnamese Goods Loved by Consumers" voting program is also providing a reliable information channel for consumers to refer to and choose products.

Ms. Thanh Luong (Ba Dinh Ward) expressed: “I learned about the program in 2023 through Facebook, since then I often follow information about products and services updated every year, I really trust the program because all participating products are clearly checked and assessed. This is really a useful information channel to help consumers shop more easily and securely, especially when there are still many fake and poor quality goods like today”.

According to Mr. Nguyen The Hiep - Deputy Director of Hanoi Department of Industry and Trade - Head of the Organizing Committee, during the implementation process, the Organizing Committee has made efforts to mobilize businesses to participate and accompany each unit to promote product improvement, complete documents, and improve quality according to the program's criteria. Not only stopping at the organization stage, the Organizing Committee has also continuously innovated its methods, increased communication on dozens of press channels, television, social networks and direct activities at supermarkets, shopping centers, etc. to bring Vietnamese products and services closer to consumers, creating a widespread and sustainable ripple effect.

After 16 years of implementation, the "Vietnamese Products Loved by Consumers" voting program has accompanied and brought nearly 3,000 brands of Vietnamese enterprises to consumers in the capital.

Many brands have seen steady increases in sales and recognition over the years of participation. This not only affirms the ever-improving quality of Vietnamese goods, but also demonstrates the important role of the program in building trust, promoting consumption and helping Vietnamese businesses stand firm in the competitive market, promoting the effective implementation of the campaign "Vietnamese people prioritize using Vietnamese goods".

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