Businesses proactively catch up with Vietnam Grand Sale 2025

Vietnam Grand Sale 2025 with a maximum discount of 100% and a free participation mechanism is paving the way for businesses to accelerate year-end retail sales, creating a widespread stimulus effect.

Open policy: 100% promotion and free participation mechanism

The 2025 National Concentrated Promotion Program (Vietnam Grand Sale 2025) officially launched on December 1, implemented nationwide according to Directive No. 18/CT-TTg dated June 18, 2025 of the Prime Minister on promoting trade promotion and developing the domestic market. The biggest breakthrough this year is that businesses are allowed to apply promotions up to 100% of the value of goods, instead of the previous limit of 50%.

With nearly 4,500 points of sale, 32 million visitors per month and 12 million members, WinMart actively participates in Vietnam Grand Sale 2025

According to the Trade Promotion Agency - Ministry of Industry and Trade , this policy aims to remove previous barriers, allowing all traders of all economic sectors to participate freely, without selection or approval. That helps businesses be more proactive in designing programs, clearing inventory, increasing capital turnover and expanding production scale in the context of strong year-end consumer demand.

Opening the promotion ceiling creates conditions for the market to operate in accordance with the rules of competition, increasing the opportunity for consumers to access attractive incentive packages. At the same time, businesses have more "leverage" to connect products with the market, test new retail models and boldly invest on a larger scale for year-end discount campaigns.

The double impact of open policies and a vibrant shopping season has quickly created a positive signal in the market. Many large retail systems immediately took action early, implementing large-scale incentive programs to take advantage of the momentum from Vietnam Grand Sale 2025.

Enterprises proactively create market effects

In fact, domestic and foreign retailers have quickly caught up with the new policy. Talking to reporters of the Industry and Trade Newspaper, Ms. Doan Thi Huong Thanh - Director of the WinCommerce Legal Department said that Vietnam Grand Sale 2025 is an event with dual economic and cultural significance, creating a strong influence nationwide. The program not only has the meaning of stimulating short-term demand , but also contributes significantly to the growth of retail sales of goods and social consumer services, making a practical contribution to the implementation of the economic development goals set by the Government in 2025. This is also an opportunity for domestic consumers to have the opportunity to access quality products and services at preferential prices during the peak shopping season at the end of the year.

Vietnam Grand Sale 2025 is expected to bring a vibrant year-end shopping season.

In response to Vietnam Grand Sale 2025, we have prepared a series of large and synchronized promotional programs across the system, typically the program "Happy Festival, Big Party" in December with more than 1,000 products at good prices every day, up to 50% off, buy 1 get 1 free, buy 2 get 1 free on fresh products, essential products and other items to meet the high shopping demand at the end of 2025 and Tet 2026. In addition, WiN members receive a 20% discount when purchasing MEATDeli and WinEco - a practical benefit that helps consumers access clean food sources at the best prices. In 2025, with the goal of bringing a more modern shopping experience, WinMart will put into operation 50 new model supermarkets with scientific layouts and a diverse product catalog from necessities to mid-range and high-end items.

In the mini-supermarket segment, in the first 10 months of the year, WinCommerce opened 529 new stores, of which the Central region accounted for 75% of the number of new stores, thereby bringing a modern retail experience to serve consumers from urban to rural areas. Not only a shopping place, WinMart also offers a series of lively experiential activities: from cheering, introducing new products to cooperation events with strong brands. To make every day at WinMart a new discovery, a new experience - an interesting meeting place for the whole family and the local community.

In addition, WinCommerce has been cooperating with the Department of Industry and Trade nationwide to carry out market stabilization activities, ensuring stable supply and prices, especially for essential goods, helping people feel secure when shopping during peak season. At the same time, we actively accompany fairs and exhibitions of Vietnamese products and regional specialties, contributing to promoting Vietnamese products and creating highlights to attract domestic tourism.

“ With the direction of the Ministry of Industry and Trade, the Trade Promotion Agency and the participation of the business community, we believe that Vietnam Grand Sale 2025 will create an important boost for domestic consumption , support businesses to develop sustainably and promote the Vietnamese retail market to a new standard - more civilized, more modern and imbued with Vietnamese identity ”, said Ms. Huong.

In the international retail group, Lotte Mart launched the “Membership Privileges” program with discounts of up to 50% on many essential items and imported products from Korea. Products such as Sai Gon Food salmon fillet, Elmich thermos or Comfort fabric softener are applied with deep discounts, creating a highlight to attract customers.

GO! supermarkets also adjusted their product offerings early, doubling the amount of fresh produce, fruits and vegetables, and essentials, while offering a 10% discount on all fresh produce before 10am Monday to Friday. This approach takes advantage of off-peak hours, creating more flexible options for shoppers.

Co.op Mart - a unit closely associated with domestic consumption has been launching a promotion program with more than 5,000 items discounted up to 50%, including fresh food groups, safe vegetables buy 1 get 1 free, 5% refund for food groups, chemicals, household appliances... The highlight of this retailer is the policy focusing on more than 4 million member customers, implementing promotions both online and directly at the supermarket.

In terms of market breadth, experts say that consumers are increasingly demanding and price-sensitive. Therefore, simply reducing prices is not enough. Retailers are forced to improve service quality, optimize supply chains and diversify product sources if they want to fully take advantage of the "heat" from Vietnam Grand Sale 2025. This is also a dual strategy to both stimulate short-term demand and strengthen trust and consumption habits of Vietnamese goods in the long term.

According to the Vietnam Retailers Association, this is the time when the market is recovering strongly after the sluggish period of 2023 - 2024. The average growth rate of retail is forecast to reach 13.6% in the period of 2025 - 2030, making Vietnam continue to be among the most dynamic markets in Asia. However, competitive pressure is also increasingly fierce with the participation of international "giants" such as Aeon, Central Group or UNIQLO.

Vietnam Grand Sale 2025 is designed to coincide with the peak shopping demand of the year, creating opportunities for businesses to accelerate consumption of goods and optimize production. Deep discount programs, experiential activities at supermarkets, and connections between manufacturers - retailers - consumers will be deployed simultaneously to contribute to bringing quality goods to people at reasonable prices.

Not only does it help businesses increase revenue, Vietnam Grand Sale 2025 also strengthens trust in Vietnamese goods - an important pillar of sustainable economic growth. When big promotions are implemented synchronously nationwide, consumers have more motivation to shop, and businesses have more momentum to expand the domestic market. The 2025 year-end shopping season is therefore not only a sales race between retailers, but also a period of reshaping post-recession consumption habits. Businesses that understand customer psychology and effectively combine value - convenience - experience will be the market leaders, taking full advantage of the "runway" that the 100% promotion policy has opened up.

Lan Phuong

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