Autumn Fair 2025: Vietnamese businesses standardize and innovate to reach out globally

Photo caption — A corner of the booth at the fair. Photo: Tran Viet/VNA

From product display to demonstrating competitiveness

If the first day recorded a record number of visitors coming to visit and shop, then on the second day, the Autumn Fair 2025 witnessed a clear change in trade promotion activities. Many businesses considered this an opportunity to demonstrate their technological capacity, management and product quality according to international standards - instead of just introducing goods.

At the Dekko Group booth, the number of customers remained busy all day. Mr. Bui Van Hoa, the company representative, shared: “From the first day, the number of customers was very large, especially with the faucets and LED lights. Many customers in the construction or electrical and water supply industry came to learn about long-term cooperation.”

With over 32 years of development, Dekko is now the leading brand in the field of manufacturing PPR, PVC plastic, faucets and lighting equipment. The difference that helps the business maintain its market share is the after-sales policy of free pressure testing, up to 10-year warranty and electronic warranty lookup system. Thanks to the professional after-sales service strategy, Dekko has expanded its exports to the US, Japan, Laos, Cambodia, and Myanmar - demonstrating the capacity of Vietnamese brands in the regional supply chain.

Standardizing processes - towards global value chains

In the supporting industry sector, Lavor Vietnam Joint Stock Company is a bright spot when it comes to systematic investment in the automotive interior industry. Mr. Bui Huu Mung, Deputy Director of the company, said: “We produce all leather interior products domestically, but 60% of raw materials still have to be imported. Therefore, Lavor’s goal is to standardize the entire process according to international standards, aiming for export and joining the global value chain.”

Lavor currently has two factories in Hanoi and Phu Tho, with a production capacity of 500,000–600,000 products per year, distributed to 2,000 agents nationwide. The company applies ISO 9001:2015 standards and equivalent environmental standards, targeting the markets of Southeast Asia, Japan, Korea and the US.

Similarly, 75 Rubber Company Limited is also investing heavily in exporting technical rubber products. Mr. Lai Ngoc Khanh Minh, company representative, shared: “We do not compete for low prices but focus on quality, clean packaging, and international standard packaging. When customers trust us, contracts will come automatically.”

Although it has only been exporting for two years, the company already has partners in Australia, India, the US, South Korea, and Japan and aims to increase its export proportion from the current 5% to 30% in the next five years.

From trade promotion to sustainable cooperation

One of the most obvious marks of the second day was the shift in trade promotion thinking. Many businesses did not just “bring goods to sell” but considered the fair as an opportunity to build their brand, seek strategic partners and long-term cooperation.

Mr. Ho Si Tai, Marketing Director of Nam Kim Steel Joint Stock Company, said: “This year’s fair is very large in scale, attracting both domestic and international visitors. This is a great opportunity for Nam Kim to promote the ZMX alloy steel line - a product with the ability to self-seal the cut surface, with a durability of up to 50 years, meeting high-end industrial standards.”

According to Mr. Tai, Nam Kim is targeting key industrial sectors such as electronic components, mechanical engineering, automobiles and household appliances. The company also expects the Ministry of Industry and Trade to maintain national-scale fairs such as Autumn to create a “launch pad” for Vietnamese products to reach out to the world.

Many businesses shared the same opinion that visitors on the second day did not wander around much, but many did research, made appointments, and signed contracts. The high proportion of professional visitors showed that the fair was truly becoming a place for connecting values – not only for immediate trade but also for long-term cooperation.

From the stories of Dekko, Lavor or Nam Kim, it can be seen that the 2025 Autumn Fair is not only a "festival of Vietnamese goods" but also a step forward in the thinking of doing business in Vietnam, taking quality as the foundation, taking international standards as the measure and taking cooperation as the destination.

When businesses begin to consider fairs as part of their long-term trade promotion strategy, effectiveness is not only measured by signed contracts, but also by the brand value, position and reputation of Vietnamese businesses on the global economic map.

Source: https://baotintuc.vn/kinh-te/hoi-cho-mua-thu-2025-doanh-nghiep-viet-chuan-hoa-doi-moi-de-vuon-ra-toan-cau-20251027175237426.htm