Fall Fair 2025: "Test" of value creation capacity and global integration

Elevating the fair: From traditional trade promotion to digital integration symbol

Unlike traditional trade promotion events, the first Autumn Fair - 2025 is considered by economic experts as a "symbol of aspiration to reach out". The event is not only a place for exhibition and trading, but also a multi-dimensional forum where Vietnam affirms its integration capacity and ability to create new values in the global economy.

According to Dr. Vo Tri Thanh, an economic expert, "The Autumn Fair is not only a trade promotion event, but also a symbol of the aspiration to reach out - where Vietnam affirms its integration capacity and ability to create new values in the global economy." He believes that if successfully organized and maintained sustainably, the Fair will become a significant event for the 2026 - 2030 period, contributing to raising the status and position of Vietnam on the international investment and trade map.

This event, which aims to welcome an average of 500,000 visitors per day, demonstrates its strong appeal and ability to transform into a regional exhibition center. At the opening ceremony on the night of October 25, the Prime Minister emphasized, "The fair must be a connection between the past, present and future; between culture, science and technology and innovation." This shapes the Autumn Fair into a digital promotion platform where traditional trade enters the digital space, creating a doubled brand value.

The scale of the event was assessed to meet six "best" criteria - largest, most modern, most diverse, highest quality, most attractive, best incentives - consolidating its position as a milestone in the process of national trade development. Representative of the Ministry of Industry and Trade - the host organization of the event, Mr. Vu Ba Phu, Director of the Trade Promotion Agency (Ministry of Industry and Trade) commented: "The 2025 Autumn Fair demonstrates the strong transformation of Vietnamese trade in the digital age. The main goal is not only to activate domestic purchasing power, but also to open up export markets through the application of digital technology, helping Vietnamese products access the global supply chain in the most effective way. This event is an important rehearsal for the organizational and operational capacity of the entire system".

The quintessence of Vietnamese identity: Driving force for creative economy and sustainable export journey

The 2025 Autumn Fair is envisioned by the Government as a space to honor culture and connect the best of production and creativity – not simply a commercial transaction.

The prominent presence of traditional craft products, local specialties and cultural industries at a national event has affirmed the commitment to using culture as a driving force for economic development. This display area has become a highlight, attracting special attention from domestic consumers and international buyers - those looking for products with stories, historical values and high uniqueness.

Participating in the Autumn Fair has a meaning beyond the business framework for artisans and owners of handicraft establishments. It is a recognition and a great pride when their products are placed solemnly in a large economic forum. Artisan Le Thi Tuyet, owner of Moc An food production and trading establishment specializing in producing Com products in Me Tri Com Village (Hanoi) shared, "As a Com artisan, I feel extremely proud when the quintessential product of the traditional craft village is participating in the event. Not only selling products, this is also a place where we tell the story of Com grains, about the sophistication of Hanoi cuisine. We are clearly aware of the responsibility to preserve the traditional flavor - the factor that makes up the core value of the product - while finding ways to modernize packaging and expand distribution so that handicraft products and local specialties have a greater opportunity to reach the international market as directed by the Prime Minister."

Sharing the same pride, Ms. Tuyet, Artisan Le Thi Xuan, owner of Xuan Nguyen Traditional Hand Embroidery, expressed: "Participating in such a large-scale and solemn event, I clearly feel the pride of bringing traditional hand embroidery products, carrying the quintessence and culture of Vietnam, to a large number of consumers. The fair reminds us of the responsibility to preserve and develop traditional crafts. This is the motivation for us to constantly innovate designs, apply new techniques while still maintaining the soul of the needlework, determined to bring high-quality Vietnamese handicrafts to the world."

The Autumn Fair has created an effective platform where traditional values are harmoniously combined with sustainable consumption trends and 4.0 technology. Enterprises producing environmentally friendly products from craft villages also take advantage of the event to find export partners, because the global green consumption trend is opening up great opportunities for Vietnamese handicrafts. Mr. Can The Vinh, Director of Tre Viet Handicraft Import Export Company Limited, said, “We realize that modern customers not only buy handicrafts for their beauty, but also for their sustainability, zero carbon and circular economy story. Coming to the Fair, we hope to connect directly with distribution businesses, together develop new designs that meet strict standards on green materials, thereby strengthening the position of Vietnamese handicrafts in the global supply chain.

Even the technology and innovation factors are applied right in the traditional product area. Mr. Dang Trung Doan, Owner of Dang Gia Agarwood brand (Nha Trang) said that the combination of traditional values and technological orientation is the key. Agarwood businesses like us must take advantage of this opportunity to learn and transfer technology, especially in the stage of tracing product origin through QR codes and blockchain. The connection between traditional products and 4.0 technology will be the key to improving internal capacity and international competitiveness, ensuring that international consumers have absolute trust in the quality and origin of Vietnam's 'black gold'."

The consensus and desire to reach out to the ocean of artisans and traditional businesses is clear evidence of the spirit of "Affirming courage - Spreading pride" that the Prime Minister emphasized on the opening night.

The Autumn Fair 2025 has succeeded in creating a multidimensional space where culture is not only preserved but also recreated to become a new growth engine. The participation of international business delegations, typically the Indian delegation with 15 businesses, further affirms the attractiveness and role of the Fair in creating a sustainable international cultural and trade bridge./.

Source: https://vtv.vn/hoi-cho-mua-thu-2025-phep-thu-nang-luc-kien-tao-gia-tri-va-hoi-nhap-toan-cau-100251026101141761.htm