
The Imperial Citadel complex has great potential for tourism development.
On December 12th, the People's Committee of Hue City announced that in 2025, the number of tourists visiting the city will increase sharply, reaching approximately 6.3 million, exceeding the plan by nearly 13% and increasing by 61.5% compared to 2024; including 1.9 million international tourists, with tourism revenue reaching 13,000 billion VND, an increase of nearly 41% and over 64% respectively.
The surge in tourist numbers reflects the city's strong efforts to attract visitors; affirming Hue as a leading tourist destination in Vietnam, despite being severely affected by natural disasters.
The successful hosting and organization of the National Tourism Year - Hue 2025 activities has given Hue tourism a boost this year. With the theme: "Ancient Capital - New Opportunities," the activities and events of the National Tourism Year - Hue 2025 focus on four main program groups: the Spring Festival - "Spring in the Ancient Capital"; the Summer Festival - "The Shining Imperial City"; the Autumn Festival - "Hue in Autumn"; and the Winter Festival - "Winter in Hue."

Tourists visit the Hue Imperial Citadel complex during the New Year 2025. Photo: VNA
Along with unique activities such as the Hue Festival - "Culinary Capital", the "Community Ao Dai Festival"..., the National Tourism Year - Hue 2025 has brought a vibrant year of tourism with a series of events, festivals, and unique art programs aimed at honoring heritage values and experiencing the harmonious blend of tradition and modernity.
The unique cultural activities and festivals, reflecting the distinctive characteristics and cultural identity of Hue, were successfully organized within the framework of the National Tourism Year, including: the opening art program of the National Tourism Year, the Hue - Culinary Capital Festival, the Mega Booming music event; tourism events related to cuisine, ao dai fashion, street art; and activities during the Health Care Week...
Furthermore, the promotion and marketing of Hue tourism has been strengthened in a professional and expanded manner during the Culture and Tourism Week. The city organized a program to introduce Vietnamese tourism, cuisine, and traditional crafts, connecting businesses during the National Tourism Year; and a space for experiencing and promoting Hue's culture, tourism, and cuisine within the framework of the Vietnam-Korea Culture Day.
Source: https://vtv.vn/hue-don-hon-6-trieu-luot-khach-du-lich-trong-nam-2025-100251213191356623.htm






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