For the first time, Vietnam has a nationwide alliance of KOLs and KOCs.

At a cybersecurity seminar themed "Building Digital Trust" organized by the National Cybersecurity Association on the afternoon of July 28th, a representative from the Department of Cybersecurity and High-Tech Crime Prevention (A05) - Ministry of Public Security announced that an alliance specifically for influential people will officially launch within the framework of the first National KOL Conference, which will take place in Hanoi in August.

Báo Thái Nguyên•28/07/2025

During the panel discussion, experts stated that, in the context of the ongoing digital transformation across all sectors, key opinion leaders (KOLs/KOCs) are not just famous figures on social media but are gradually becoming "guides" in the new media trend. They play a role in shaping mindsets, disseminating information, and inspiring millions of people, especially young people.

In particular, experts also emphasized the role and responsibilities of KOLs in the digital age, and shared solutions to help build and promote the positive influence of KOLs, contributing to the country's development in this era of progress. In addition, the seminar also revealed plans for a mechanism to gather, build, and guide the activities of KOLs in cyberspace.

A representative from Department A05 spoke at the seminar.

The rapid development of social media has posed significant challenges regarding fake news, misleading advertising, and inappropriate content. In many countries, KOLs (Key Opinion Leaders) are not merely marketing tools but have become symbols of "soft power" with significant influence in society. Therefore, the role of KOLs is inseparable from their responsibilities. On the one hand, KOLs need to be given the opportunity to exert their positive influence to promote the national economy , culture, and media. On the other hand, appropriate management mechanisms are needed to guide behavior, enhance social responsibility, and prevent negative consequences caused by misleading content.

In reality, the current legal framework has not kept pace with the rapid influence of KOLs, while penalties are still light and lack deterrent effect. Practical initiatives to support KOLs and KOCs in developing their talents, creating quality content, and avoiding legal risks, although nascent, have not yet spread widely enough to become a foundation for the healthy development of the KOL and KOC community in Vietnam.

To further enhance the significant role of KOLs in digital transformation, the Cyber Security and High-Tech Crime Prevention Department has collaborated closely with the National Cyber Security Association to launch three key initiatives at the first-ever National KOL Conference in August. The conference will serve as a forum for the Vietnamese KOL community, connecting managers, businesses, technology platforms, and prominent KOLs to discuss solutions for sustainable and responsible development.

The conference will also announce the establishment of the Vietnam KOL Alliance, bringing together reputable KOLs with positive social influence to promote public opinion, combat misinformation, disseminate digital safety skills, and implement community projects. In addition, it will launch an action program to promote the responsible influence of KOLs through community rules and standards, emphasizing transparency and voluntary self-monitoring by KOLs themselves.

Mr. Nguyen Tien Cuong, representative of Department A05, Ministry of Public Security, shared: “Cyberspace is not just a tool but has become an inseparable part of modern life. Influencers, with their powerful reach, need to become a pioneering force accompanying the State in maintaining social order and safety in the digital environment. As a specialized force protecting cybersecurity, safeguarding national sovereignty in cyberspace, and building a safe and healthy cyberspace to serve the protection and development of the country, the Cyber Security and High-Tech Crime Prevention Department is ready to cooperate with organizations, businesses, and the KOL community to promote practical initiatives that enhance the role and positive contributions of KOLs to the nation's progress.”

Source: https://baothainguyen.vn/nghi-quyet-57/202507/lan-dau-tien-viet-nam-co-lien-minh-kol-koc-tren-toan-quoc-37d4bde/