Spreading positive, humanistic values

Through their works and influence, they are the force that contributes to maintaining faith, preserving spiritual beauty, and spreading humanistic and positive values in society.

Hoa Minzy's song "Bac Bling" spread thanks to digital technology and was performed in many major art shows. *Photo: VTV*

Adding "wings" to creativity

In the life of literature and art, information technology and social networks are becoming powerful "wings" to promote innovation and creativity. The combination of literature, art and technology has opened up unprecedented paths, bringing rich development opportunities for artists, reaching out and interacting more deeply with the public.

Artificial Intelligence (AI) is being increasingly applied in creative activities. Digital platforms such as YouTube, TikTok and Facebook play an important role in bringing works of art to the public; helping artists and art units reach further, reaching audiences globally without being limited by space or time.

MVs like “Bac Bling” (Hoa Minzy), “See Tinh” (Hoang Thuy Linh) or “Ech Sat Bot Gieng” (Phuong My Chi) are proof of the strong international spread of art in the digital age.

People's Artist Quoc Hung, Director of the Vietnam National Academy of Music, shared: “If in the past, classical music only resounded in auditoriums, now, thanks to technology, it can reach every home, every phone and every music lover's heart. Technology brings challenges and opportunities for traditional and classical music to get closer to young audiences. Digital platforms are becoming an “open stage” for artists to bring kind, pure and intelligent music to the community.”

In addition, the trend of livestreaming performances, concerts or digital art exhibitions has become familiar, helping artists reach a large audience without depending on physical space. The art business model has also changed more flexibly. Electronic tickets replace traditional paper tickets, helping viewers easily participate in programs such as "V Concert", "Anh trai say hi", "Em xinh say hi" or "Anh trai vu ngan cong gai"...

Technology and social networks also enhance the influence of artists in social life, contributing to building a healthy cultural environment and spreading human values. Vietnam Television with the program "Vigilance 247" to create an information "shield" to protect people from high-tech crimes is a typical example. Inviting People's Artist Trong Trinh to take on the role of host has helped the propaganda message become more vivid and easier to receive.

Along with that,FPT Play introduces the game show "AI is AI" - a program that combines artificial intelligence and entertainment, with the participation of a series of famous artists to help the audience better understand AI and how to apply it effectively in life...

“Soft fences” preserve human values

Affirming the role of artists in the digital age, Colonel Nguyen Thanh Long, Deputy Director of Hanoi City Police, emphasized that in the era of information spreading at an unprecedented speed, the cultural and ideological front plays a particularly important role. Artists are the force that contributes to preserving the beauty of the soul, spreading human values, and strengthening social trust. When technology is both a tool and a challenge, artists need courage, responsibility, and alertness in every creative choice. The accompaniment of the capital's artists and other forces becomes a "soft fence", both flexible and durable, helping to preserve a healthy cultural environment, protect the Party's ideological foundation and the good values of the nation.

Poet Nguyen Quang Thieu, Chairman of the Vietnam Writers Association, believes that in the present era, AI can replace humans in many fields. However, he asserts that AI cannot have memories and cannot carry emotions. If literature and art lose the pain, faith, and love of humans, then AI can completely replace them. He expressed deep concern about the "artificial wave" that is gradually overwhelming creative life, when machines begin to simulate emotions, write instead of hearts, and build virtual worlds.

“In that flow, artists become more indispensable, because only humans can be moved, only souls can be touched” - Chairman of the Vietnam Writers Association affirmed.

As an artist working in both traditional and digital stages, People's Artist Tu Long, Director of the Army Cheo Theater, believes that technology has changed everything, from the way of performing, conveying to the way of spreading works. However, what cannot be replaced is still the true emotions of people. Social networks open up opportunities for artists to get closer to the audience, but at the same time, there is a potential risk that artists will lose their identity if they only follow temporary tastes. "Artists need to learn how to use technology as a tool, not let technology lead them," People's Artist Tu Long expressed.

Also a diverse, dynamic and influential artist in the community, singer Tung Duong shared: "I once refused to sing a song composed by AI because in music, I still only recognize the creative value of human intelligence with the most genuine emotions that humans create, not completely dependent on robots."

The male singer affirmed that technology can change the world, but only humans can change the human heart. According to singer Tung Duong, artists in today's era are not only the creators of beauty, but also the ones who preserve and "light up" humanity in a world that is increasingly dependent on machines and data.

More than ever, artists in the digital age need to maintain their roots, which are emotions, humanity and authenticity, so that technology can become “wings” that add to creativity, not “shackles” that bind the artistic soul. From there, artists can fulfill their responsibility in spreading beauty, cultivating faith and preserving human values in life.

Source: https://hanoimoi.vn/lan-toa-nhung-gia-tri-nhan-van-tich-cuc-720137.html