Da Nang aims to become the cultural industrial center of the Central region

VHO - On December 5, the Union of Literature and Arts Associations of Da Nang City organized a workshop "Da Nang Literature and Arts with Cultural Industry", gathering nearly 100 delegates who are researchers, artists and representatives of cultural management agencies in the city.

The workshop took place in the context of Da Nang being oriented to become one of the three key cultural industrial centers of the country, and at the same time being a locality prioritized for investment in building a National Creative Design Center according to the Strategy for the Development of Cultural Industries in Vietnam to 2030.

The city aims to increase the proportion of cultural industries contributing about 7.5% of GRDP, becoming an important economic sector, creating momentum for sustainable development.

Speaking at the workshop, MSc. Nguyen Nho Khiem - Chairman of the Danang Union of Literature and Arts Associations, emphasized the role of the team of more than 1,500 artists in Danang, the core force in creating works and producing cultural products, and at the same time an important human resource in the cultural industrial ecosystem.

According to the assessment, Da Nang possesses many advantages in tourism, living environment, digital infrastructure and diversity of art forms. However, reality also shows that cultural industrial products are limited, the value chain of creation - production - distribution is still fragmented, and the exploitation of digital technology is not commensurate with its potential.

Workshop proposes a series of solutions to breakthrough the cultural industry in Da Nang

At the workshop, delegates focused on discussing a number of contents such as: Transforming creative thinking from "works" to "intellectual property (cultural IP)" with economic exploitation value; connecting artists with businesses to form new cultural product and service chains; promoting digital transformation, building copyright libraries, digital content distribution platforms; and building mechanisms and funds to support creativity...

According to the Organizing Committee, in two months of preparation, 20 quality presentations were received, analyzing in-depth issues such as: new requirements from the Party's policy on cultural development and cultural industry; orientation for the development of Da Nang's literature and arts in the cultural industry strategy; preserving traditional cultural values ​​in the cultural industry; the role of literature and arts in cultural economic development; promoting performing arts, fine arts, photography, and dance heritage in the context of digital transformation; identifying barriers and proposing new policies to support cultural enterprises; searching for potential areas that can make a breakthrough.

The presentations all agreed that Da Nang is facing a great opportunity to become a major creative center of the Central region and the whole country, thanks to the convergence of artistic human resources, the initiative of professional associations, the companionship of businesses and the attention of the city.

Da Nang is facing a great opportunity to become a major creative center of the Central region.

The Danang Union of Literature and Arts Associations hopes that the opinions at the Workshop will be an important basis for the formation of a Center for supporting creativity and copyright of literature and art; building a mechanism for ordering works, copyright policies, and a fund to support creative projects; building a digital data system on literature and art; strengthening links between professional associations, universities, and creative enterprises; strongly developing the cultural market, expanding performance, exhibition, and publishing spaces; and improving digital transformation capacity for artists.

The workshop affirmed the determination to make literature and art an important driving force in the cultural industrial ecosystem, contributing to building the brand "Da Nang - the cultural, artistic and creative center of the Central region".

Source: https://baovanhoa.vn/van-hoa/da-nang-huong-toi-trung-tam-cong-nghiep-van-hoa-cua-mien-trung-186013.html