Developing a sustainable real estate market

Many commercial housing projects being implemented in the city center are leading to the vibrant development of the real estate market. Photo: HOANG HIEP

Establish a new price level

According to many residents, sales staff, and real estate brokers, from the end of 2024 to before October 2025, there will be a "virtual land fever" in the central area of Da Nang city when land prices in the market continuously increase and create a new price level. The areas with increased land prices are mainly in the wards of Son Tra, An Hai, Ngu Hanh Son, Hoa Xuan, Hoa Khanh, Lien Chieu, Hai Van, An Khe, Cam Le...

Mr. Nguyen Van Thang (a resident of Hoa Lu Street, Son Tra Ward) informed: “Around July 2024, when land prices started to increase, a plot of land on Hoa Lu Street was about 3.5 billion VND, then by August 2025, the land price peaked at about 5.5 billion VND/plot, an increase of 57% after just over 1 year. Meanwhile, the price of old apartments in Son Tra Ward increased from 1.2-1.4 billion VND/unit to 2.1-2.3 billion VND/unit, an increase of 70-90%. The increase in land prices and old apartment prices is due to the stimulating effect of implementing many infrastructure projects, breakthrough development in socio-economic development and many commercial houses in the area under construction as well as bustling business”.

Despite being affected by many consecutive natural disasters, commercial housing projects are still being vigorously implemented, contributing to promoting the real estate market. Photo: HOANG HIEP

Ms. Tran Ngoc Kim Minh (in Ngu Hanh Son ward) said: “By October 2025, when there were many storms, heavy rains, floods, and inundations in the Central region, land prices began to decrease slightly. My family just bought a plot of land in the southern area of Hoa Xuan for 5.1 billion VND, a decrease of about 400 million VND compared to the peak price. It is expected that from the beginning of 2026, when the city applies the new land price list, real estate prices in the market will increase as happened in 2025.”

Mr. Tran Phu Thien, Deputy Sales Director of SUN Property (under SUN Group ), acknowledged that from the beginning of 2025 until now, the Da Nang real estate market has been growing, catching up with the opportunity for a strong recovery. While the primary supply of land increased by 85% compared to the same period in 2024, the demand for land was very bright, increasing 27.6 times over the same period, especially in projects with full legal documents. At the same time, the number of apartments also increased strongly in both supply and demand, concentrated in newly opened projects with clear and systematic investment and planning in Hoa Xuan, Ngu Hanh Son and Hoa Cuong wards. Real estate prices for apartment buildings continuously set new peaks, ranging from 80-100 million VND/m2...

Creating a growth platform

According to the report on the socio-economic situation of Da Nang city in November and 11 months of 2025 by Da Nang City Statistics, the city's real estate market has become vibrant thanks to many projects that are eligible to mobilize capital and open for sale according to new legal regulations, along with a diverse supply ranging from apartments, shophouses to complex projects. Key projects in riverside areas, the center and new urban areas have all recorded high levels of interest and large-scale projects have become the focus of investment attraction. The improvement of the legal framework, the progress of infrastructure implementation and stable market sentiment have strengthened the confidence of both investors and buyers, helping real estate maintain its leading role in growth among all other service industries.

Times Square 7 — Da Nang's real estate market is developing strongly, boosting budget revenue and the city's socio-economic development. Photo: HOANG HIEP

Real estate business services for final consumption in November 2025 reached VND 1,817 billion, up 2.4% compared to October 2025 and up 40.1% over the same period.

In the 11 months of 2025, total revenue from real estate business services reached VND 19,080 billion, up 91.8% over the same period, continuing to lead other service industries. Real estate business activities continued to attract the largest capital, reaching VND 10,539 billion, accounting for 30.4% of the total registered charter capital for the issuance of new business registration certificates. Revenue from houses and land was more than VND 7,652 billion, accounting for 13.9% of the city's total budget revenue in the 11 months of 2025 and increased by 99.8% over the same period in 2024. This result was achieved thanks to the city's efforts to remove legal obstacles, adjust land price frameworks and promote the progress of many key infrastructure projects.

However, to ensure stable and sustainable development of the real estate market, the city needs to continue maintaining effective management solutions.

Mr. Tran Phu Thien believes that, in order to transform sustainable development opportunities, Da Nang can absolutely take the lead in building an open data portal on land to allow people and businesses to look up planning maps, land prices to be auctioned, site clearance progress, legal status of each project... When there is abundant and clear information, the real estate market will self-regulate in a positive direction, repel speculation and create trust in long-term investment projects...

“We will promote the development of systematic projects, transparent legal framework, and synchronous infrastructure in the coming time. At the same time, we are ready to accompany the city in providing data, sharing experiences and participating in public-private investment cooperation programs to improve investment efficiency and develop high-quality, high-class real estate complexes and projects,” said Mr. Tran Phu Thien.

Source: https://baodanang.vn/phat-trien-thi-truong-bat-dong-san-ben-vung-3313700.html