Many powerful improvements in content and interactive experience features

According to statistics, more than 92% of Internet users worldwide watch online videos every week, with an average time of up to 17 hours/week. In particular, up to 1/3 of livestream viewers said they watch live sports matches and tournaments through the digital environment (according to SVG News ). These numbers show that users' need for real-time connection with original content is increasingly strong.

In Vietnam, this change is becoming more and more evident in esports content. Reports show that about ⅓ of adult users in Vietnam spend 1-3 hours a day just watching others play games or livestream gaming content. This trend is expected to increase sharply in the near future when SEA Games 33 continues to include Esports in the official competition system, promising to attract a large number of young viewers.

Many powerful improvements in content and interactive experience features - photo 1 — ON Plus is a strategic cooperation product between VTVcab and Vinaphone, launched in the market in 2023.

To anticipate that development trend, there have been strong improvements in content and features to enhance the viewing experience of the audience. Previously, ON Plus was known as one of the leading specialized sports applications in Vietnam. After 3 years of development, this platform has made a comprehensive transformation, expanding to Esports and interactive experiences, targeting a young, dynamic audience that loves online content.

The application interface has been completely renewed, more modern and intuitive. In particular, the expansion and update of prominent Esports tournaments (such as League of Legends, Lien Quan Mobile, FC Online, PUBG...) has helped ON Plus create new touch points with the audience. The Shorts feature specifically for short videos and sports news is also integrated to optimize the experience to keep up with trends.

Many powerful improvements in content and interactive experience features - photo 2 — After 3 years of development, ON Plus application has made a comprehensive transformation.

The most important highlight is the Interactive Feature, which allows viewers to no longer be passive. Like the world's leading platforms that are testing Gamification, ON Plus allows viewers to directly participate in the programs being broadcast, predict match results, vote in real time and receive attractive gifts while watching on phones, tablets or smart TVs.

Many powerful improvements in content and interactive experience features - photo 3 — ON Plus applies interactive features to matches within the framework of SEA Games 33

Not only that, in order to bring the maximum experience to the community of sports and esports lovers, Vinaphone specially designed the ONMAX10 package with exclusive offers. When registering for the ONMAX10 package, customers will immediately receive "huge" benefits in terms of data access to the network and free viewing of premium content of ON Plus. It can be said that the combination between the network operator and the OTT platform is one of the strategic cooperation activities to help enhance the user's content viewing experience.

With nearly 15 million users and 30 million package subscriptions, many times reaching the TOP Sports Rankings on App Store and CH Play, after 3 years of development, ON Plus has pioneered in reshaping the viewing experience in Vietnam by expanding from traditional sports to Esports and integrating live interactive features, becoming a comprehensive sports & esports platform.

ONMAX package information

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Source: https://baovanhoa.vn/the-thao/nhieu-cai-tien-manh-me-ve-noi-dung-va-tinh-nang-trai-nghiem-tuong-tac-185746.html