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UEF's Business - Technology - Law majors attract candidates from the Southwest region

Ho Chi Minh City University of Economics and Finance (UEF) accompanies candidates in the career counseling journey "Gen Z chooses majors in the AI ​​era" at high schools in the Southwest region.

Báo Tiền PhongBáo Tiền Phong08/12/2025

Records of candidates' interest in learning about UEF show that the top 5 majors that students are most interested in are: Business Administration, Marketing, Information Technology, Multimedia Communications and Law.

Majors that attract students from the Western region

The information interactions that candidates have with UEF consultants are to share their desire to work in a modern business environment in Ho Chi Minh City or return to their hometown to start a business after graduation. With that goal, business administration and marketing become a natural choice.

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Gen Z in the Southwest is especially interested in industry groups at UEF

These two fields are considered the "backbone" of business operations in the digital age: from building business models on digital platforms, operating e-commerce, and managing supply chains to implementing multi-channel marketing campaigns and managing brands on social media. Students perceive this as a flexible group of fields that adapt to current technological trends, and can especially lead to many positions such as digital business, project management, human resource management, branding, and digital marketing.

Information technology (IT) and multimedia are particularly attractive to students interested in technology, programming, design, and digital content production. The development of AI, digital platforms, games, mobile applications, films, advertising, and creative content keeps the demand for IT and multimedia professionals consistently high. Many questions from candidates in the Mekong Delta region revolved around topics such as data science , information security, AI in practical applications, UX/UI design, filmmaking, and social media content creation.

On the other hand, the field of Law attracts those interested in fairness and social order but still wanting to be involved in the context of digital transformation. With the development of the digital economy , cross-border trade, personal data, intellectual property, cybersecurity, etc., the demand for legal professionals who understand both law and the technological-business context is increasing. Therefore, the legal profession is no longer confined to courts or law firms but has expanded to include businesses, banks, technology companies, international organizations, and startups.

Choosing a career in the AI ​​era: The story of the “future skill set”

The common thread among these fields is their focus on highly transferable skills, enabling learners to adapt well to a constantly changing work environment: analytical thinking and data processing; communication, negotiation, teamwork, and presentation skills; content creation, brand storytelling, and user experience design; and the ability to utilize and apply technology, AI, and digital tools to enhance work efficiency.

UEF experts understand the anxieties of students on the threshold of their careers. AI won't "take" all jobs, but mainly replace repetitive tasks, leaving opportunities for those who know how to use technology to work more efficiently and creatively. Therefore, instead of just asking "which industry is hot," students are increasingly interested in which skills will help them succeed in the long run.

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Students have gradually tended to determine long-term plans when choosing a major.

To ease candidates' worries, in recent years UEF has said that all majors are designed with an orientation towards integrating technology and linking with business practices.

The international bilingual university environment, medium-sized classes, teaching combining theory and projects, with the participation of experts and businesses... are also factors that make many students in the West feel more secure when learning about the school.

Early Scholarship: “A Safe Ticket” for Your Journey to University

Besides the story of choosing a major, an issue that students and parents in the West are particularly interested in is the cost of studying and support policies. At the consultation sessions, information about UEF's early scholarships based on 11th grade transcripts received the most questions.

According to current regulations, candidates can use the average score of 3 subjects in grade 11 according to the chosen subject combination to apply for scholarships at UEF with various preferential levels, up to 100% of tuition fees. Applying for scholarships early helps students: Receive results early, proactively plan their finances for 4 years of university; Reduce pressure during the exam and admission period; Have time to clearly define their field of study and personal development path.

Time for candidates to register for early scholarship consideration at UEF is until December 31.

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Early scholarships at UEF bring many advantages to senior students

For those interested in UEF's majors, early scholarships are not only a significant support for the family, but also a recognition of the efforts to study throughout 3 years of high school.

In the context of the AI ​​era, where choosing a field of study is closely linked to selecting "future skills," UEF's career counseling trips to the Western provinces show positive signs: Gen Z has begun choosing majors with a long-term mindset, focusing on career opportunities, digital skills, and proactively seeking scholarships and suitable learning environments to support them on their journey ahead.

Source: https://tienphong.vn/nhom-nganh-kinh-doanh-cong-nghe-luat-cua-uef-thu-hut-thi-sinh-tay-nam-bo-post1802814.tpo


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