Farmers on the "floor"

No longer the exclusive playground of young people or urban business people, now anyone in rural areas in the province can grasp and put goods on social networking platforms.

Ms. Doan Thi Tam (Tien Cuong village, Quang Phu commune), a long-time owner of a construction materials store, is a typical example of this transformation. For many years, her store only served customers in the commune and neighboring areas. However, when construction projects in the village decreased, she realized that the old business model was no longer sustainable.

At first, Ms. Tam was skeptical: "I thought these were only for young people selling clothes and food. Construction materials have to be seen and touched with your own eyes, no one buys them online."

However, with the encouragement and guidance of her children, at the age of over 50, she began learning how to use a smartphone to livestream on Facebook, record short videos introducing new tiles, consulting on paint color selection, updating market prices, and opening an online store to sell additional household items on the TikTok platform.

Ms. Doan Thi Tam (Quang Phu commune) films videos to sell construction materials through social networking platforms.

“There were nights when I stayed up until 1 or 2 a.m. to learn how to livestream, and it took me a whole week to film and edit the first video. At first, everything was awkward, but now I’m used to it. Just a 30-second clip introducing a new batch of bricks and steel, customers from other communes, even other provinces, called to order. The store’s revenue has increased by more than 30% compared to before,” Ms. Tam shared.

"Our goal is to turn every business household and every farmer into a "digital merchant". The government is committed to creating the most favorable conditions for people to firmly step on this new business "floor".

Mr. Vu Xuan Trieu, Secretary of Dang Kang Commune Party Committee

In Cu Pam village, Dang Kang commune, Mr. Nguyen Trong Tin has converted his family's fish pond and garden into an open-air restaurant specializing in ethnic dishes. Doing business in a remote rural area with not really favorable premises, Mr. Tin has used social networks as an effective marketing tool.

“The local ethnic dishes are delicious and unique, but if they are only sold at restaurants, very few people will know about them and come,” said Mr. Tin. Therefore, he started filming the process of preparing the dishes, introducing fresh, locally available ingredients and telling the cultural stories behind each traditional dish on his fanpage and TikTok channel. Videos of him grilling bamboo-tube rice or cooking sour ant soup have attracted tens of thousands of views. Thanks to posting culinary content on his fanpage and creating a Zalo group to sell his products, most of his revenue comes from delivery services to neighboring communes.

The stories of "going public" in Quang Phu commune or the remote Dang Kang commune show that with perseverance in learning and the support of social networking platforms, people in rural areas can absolutely find new business opportunities, break down geographical barriers and bring their products and culture further.

Customers use QR codes to make cashless payments at Farmery Eco garden in Cu Pam village, Dang Kang commune.

These are optimistic evidences for the national digital transformation program being implemented in the province. Technology is truly spreading into life, creating new digital citizens right in the countryside.

Faced with these positive results, local authorities are promoting support programs, considering e-commerce as an important lever for rural economic development.

Mr. Vu Xuan Trieu, Secretary of the Dang Kang Commune Party Committee, said that people here have proactively changed their business mindset. To exploit the advantages that digital transformation brings, the commune is focusing on digital skills training, free training on sales skills on e-commerce platforms and building sales channels via social networks for business households.

The locality also coordinates with telecommunications units to improve Internet speed and transmission lines; encourages and supports farmers to register growing area codes and origin traceability stamps to create trust for customers when shopping online, thereby enhancing the reputation of local products in the digital market.

Source: https://baodaklak.vn/kinh-te/202511/nong-dan-len-san-ba000ba/