Farmers go on the "stage"

Ms. Doan Thi Tam (Tien Cuong village, Quang Phu commune), the owner of a long-standing building materials store, is a prime example of this transformation. For many years, her store only served customers in the commune and surrounding areas. However, when construction projects in the village declined, she realized that the old business model was no longer sustainable.

Initially, Ms. Tam was skeptical: "I thought these things were only for young people selling clothes or food. You have to see and touch building materials in person; nobody buys them online."

However, with the encouragement and guidance of her children, in her 50s, she began learning how to use a smartphone to livestream on Facebook, record short videos introducing new tiles, advising on paint color selection, updating market prices, and opening an online store to sell additional household items on the TikTok platform.

Ms. Doan Thi Tam (Quang Phu commune) creates videos to sell construction materials through social media platforms.

“There were nights I stayed up until 1 or 2 in the morning learning how to livestream, and then it took me a whole week to film and edit my first video. Initially, everything was clumsy, but now I’m used to it. Just a 30-second clip introducing the new batch of bricks and steel is enough to get customers from other communes, even other provinces, calling to place orders. The store’s revenue has increased by more than 30% compared to before,” Ms. Tam shared.

"Our goal is to transform every household business, every farmer, into a 'digital merchant.' The government is committed to creating the most favorable conditions for people to confidently step onto this new business 'platform'."

Mr. Vu Xuan Trieu, Secretary of the Party Committee of Dang Kang Commune

In Cu Pam hamlet, Dang Kang commune, Mr. Nguyen Trong Tin transformed his family's fish pond and orchard into an open-air restaurant specializing in ethnic minority cuisine. Operating in a remote rural area where location isn't ideal, Mr. Tin has used social media as a powerful marketing tool.

“The local ethnic minority dishes are delicious and unique, but if we only sell them at restaurants, very few people will know about them or seek them out,” Tín said. Therefore, he started filming the cooking process, showcasing fresh, locally available ingredients, and sharing the cultural stories behind each traditional dish on his fan page and TikTok channel. Videos of him grilling sticky rice in bamboo tubes or cooking sour soup with yellow ants have attracted tens of thousands of views. Thanks to posting culinary content on his fan page and creating a Zalo group for sales, most of his revenue comes from delivery services to neighboring communes.

The stories of people going public in Quang Phu commune or the remote Dang Kang commune show that, with persistent learning and the support of social media platforms, people in rural areas can absolutely find new business opportunities, break down geographical barriers, and bring their products and culture further afield.

Customers use QR codes for cashless payments at Farmery Eco Garden in Cu Pam hamlet, Dang Kang commune.

These are encouraging signs for the national digital transformation program being implemented in the province. Technology is truly spreading into daily life, creating new digital citizens right in the countryside.

Given these positive results, local authorities are stepping up support programs, viewing e-commerce as a crucial lever for rural economic development.

According to Mr. Vu Xuan Trieu, Secretary of the Party Committee of Dang Kang commune, the people here have proactively changed their business mindset. To exploit the advantages that digital transformation brings, the commune is focusing on training digital skills, providing free training on sales skills on e-commerce platforms, and building sales channels through social media for business households.

Local authorities also collaborate with telecommunications companies to improve internet speed and transmission lines; encourage and support farmers in registering planting area codes and traceability labels to build customer trust when buying online, thereby enhancing the reputation of local products in the digital market.

Source: https://baodaklak.vn/kinh-te/202511/nong-dan-len-san-ba000ba/