OCOP of Thanh Hoa: Identity and integration

At the first Autumn Fair 2025 taking place at the Vietnam Exhibition Center (Dong Anh, Hanoi), Thanh Hoa province's booth became one of the highlights, attracting a large number of visitors, businesses and partners.

People shop at the 2025 Autumn Fair. Photo: Khanh Hoa/VNA

With the theme "Thanh Hoa - Connecting for Development", the exhibition area not only reflects local identity but also affirms the economic potential, integration capacity and brand resilience of Thanh Hoa in the current digital economic development process.

OCOP enterprises affirm their brands

Right from the first days of opening, Thanh Hoa booth attracted a large number of people and tourists. Specialty products such as Ba Lan sour sausage, Tu Tru sticky rice cake, Banh la rang bua, Phu Quang lam tea, wild honey, bird's nest, pennywort/fish mint/Quang Xuong perilla tea (eHerbal)... were always "sold out". Besides, key industrial products such as Nghi Son cement, Miza packaging, Lasuco sugar, Livvy cooking oil... also impressed by their quality and design.

In particular, in the bustling fair space, the Le Gia Fish Sauce booth - the only Thanh Hoa brand to achieve the National 5-star OCOP, attracted a particularly large number of visitors. The booth was delicately decorated, standing out with its characteristic blue color and traditional fish sauce flavor blending in the autumn atmosphere of Hanoi .

Mr. Le Anh, CEO of Le Gia Fish Sauce, shared: “Being selected to participate in the typical exhibition area is a great honor for us. The fair is an opportunity to meet customers, introduce products and listen to real feedback. We bring quintessential products from the mother sea, crystallized from hundreds of years of experience of our ancestors and core values: Peaceful - Natural - Le Gia”.

At the booth, many loyal customers came to congratulate and share their feelings. Ms. Le Thanh Thao, a tourist from Bac Ninh, said: “I have been using Le Gia fish sauce for many years now. The mild salty taste and natural aroma are very similar to the old fish sauce. Coming to the fair, I want to meet the manufacturer directly to thank him and buy more as gifts.”

Mr. Nguyen Van Manh from Hai Ba Trung Ward, Hanoi said: "Not only fish sauce, many OCOP products of Thanh Hoa are very remarkable. I also bought honey, pennywort tea and the famous Le Gia fish sauce, both for my own use and to support high-quality Vietnamese products."

Many young people are also curious to learn about the traditional fish sauce making profession - a profession considered the "soul of Vietnamese cuisine". Not only the staff but also CEO Le Gia - Mr. Le Anh also enthusiastically introduced the fermentation process and introduced each product to customers. Some foreign tourists, after being introduced, boldly tried it and expressed their interest in the rich flavor of "Vietnamese soul spices".

According to Mr. Le Anh, positive responses from consumers are the driving force for businesses to continuously improve products, diversify flavors and packaging, and continue to expand export markets, in addition to major markets such as the US, Japan, Korea, Australia, and Singapore at present.

“The joy and satisfaction of tourists is our highest goal,” Mr. Le Anh emphasized.

Fair - a bridge for promotion and investment cooperation

The 2025 Autumn Fair is the largest trade promotion event of the year, hosted by the Ministry of Industry and Trade, with an area of ​​over 130,000m² and about 3,000 booths of 2,500 domestic and foreign enterprises. This is considered an important economic playground to stimulate consumption, promote Vietnamese products and connect trade.

According to initial statistics, the fair attracts tens of thousands of visitors each day. The trade connection and investment promotion sessions take place vigorously, opening up opportunities for Thanh Hoa enterprises to access distribution systems, importers and strategic partners, contributing to expanding the value chain of production and consumption of goods.

Thanh Hoa booth was highly appreciated by many visitors for its professionalism, creative design and unique identity, demonstrating the spirit of "Connecting for development". Enterprises in the delegation carefully prepared their goods, ensuring quality, image and brand story.

Not only a place for selling goods, the displayed products are also considered "cultural and economic ambassadors", contributing to spreading the image of Thanh people as hospitable, dynamic and creative.

From the fair space, many Thanh businesses have recorded positive cooperation signals with domestic and foreign partners. Some units in the food and handicraft sectors were asked to exchange production processes, moving towards signing export orders. Activities promoting tourism and culture of Thanh also received special attention from visitors, contributing to promoting the local image.

The 2025 Autumn Fair, which runs until November 4, promises to continue to be an attractive economic and cultural meeting place for people and businesses. Thanh Hoa's booth not only brings unique products, but also tells the story of economic bravery, innovation and the aspiration to reach the local brand.

From traditional fish sauce, nem chua, banh gai, che lam to cement, steel, packaging, tourism and cuisine, all create a vivid picture of a dynamic Thanh Hoa economy, rich in identity and ready for integration.

Source: https://baotintuc.vn/kinh-te/ocop-xu-thanh-ban-sac-va-hoi-nhap-20251103070240945.htm