Pepsi marks a new era with the series of experiences 'Satisfy your thirst, satisfy your passion'

After 30 years of presence of the beverage brand in Vietnam, Pepsi shows its new spirit through a series of entertainment experiences, technology, and interactive exhibitions.

Over the years, the global beverage brand Pepsi has been a companion of the majority of Vietnamese consumers. Present since 1994, with a youthful spirit, refreshment and contemporary culture throughout its 30-year journey, the brand has become a companion that inspires and motivates creativity for many generations of young Vietnamese. Marking this important milestone, Pepsi globally has also officially changed its brand identity, marking a transformation globally and right in Vietnam. The new identity is inspired by the Pepsi brand heritage, with a transformation that reflects the breath of the times, expressing the strong spirit and outstanding personality of the Pepsi brand.

The highlight of this era-changing change is the color, with modern black and blue, bringing a more personal, edgy image to the century-old brand. The new identity has been applied and launched in more than 120 countries around the world, including Vietnam in March 2024. Mr. Jahanzeb Khan - General Director of Suntory PepsiCo Vietnam said: "Pepsi has always been a companion inspiring young generations to dare to live with passion during 30 years of presence in Vietnam. We are delighted to celebrate this milestone by launching a new brand identity, encouraging the spirit of living quality, living to the fullest with passion and more desire of the young generation."

Also in March, Suntory PepsiCo Vietnam and Pepsi brand organized the event "Pepsi - Thirsty for more" to celebrate the 30th anniversary of the first Pepsi product in Vietnam and mark a new era when Pepsi changed its identity. This series of events is expected to attract more than 15,000 people, with many diverse experiences for participants through main activities such as:

• Pepsi Concert - Thirsty for more on 23.03.2024
• Unlimited Experience 24.03.2024 and 25.03.2024

In particular, this 30-year anniversary concert brings together stars and artists who have made a name for themselves with Pepsi in 30 years in Vietnam, such as My Tam, Toc Tien, Karik, Suboi, B Ray, Double2T, Yuno BigBoi, HurryKang, Captain Boy, Huynh Cong Hieu. For the first time, the concert will have a special fashion show directed by L'OFFICIEL magazine's creative director - Alex Fox, along with young designer Vicki Vi virus and a special appearance by Vedette Toc Tien, telling an artistic story about how the Pepsi brand breathes life into the lives of young Vietnamese people, from the streets, sports to music parties.

After the Pepsi - Thirsty for more concert, Pepsi brand will create opportunities for young people to experience the technology innovation space and the 30-year Pepsi heritage exhibition in Vietnam on March 24-25, 2024 right at the concert grounds, located on the bustling Nguyen Hue street. It promises to bring a grand party of music, fashion and technology to those who are quick to show up on "D-day" March 23-24-25.

The change in brand identity opens the "Thirsty for more" era of the Pepsi brand, reflecting the brand's spirit in encouraging young people with personality who always aspire and dare to live their passion to the fullest. This is also the message that the brand is committed to conveying in future communication campaigns.

About Suntory PepsiCo Vietnam: Suntory PepsiCo Vietnam is a strategic alliance between Suntory Group - Japan and PepsiCo Group - USA. Suntory PepsiCo is currently the leading beverage company in Vietnam distributing a chain of 13 famous brands such as Pepsi, 7up, Sting, Tea+, ... In nearly 3 decades of presence in Vietnam, Suntory PepsiCo has invested more than 500 million USD, with 5 factories across the country, along with 6 sales offices. The company is creating direct jobs for nearly 3,000 direct workers and thousands of indirect workers. The company has been recognized as "Vietnam's Favorite Workplace" for many consecutive years by HR Asia and was honored as "Inspiring Leader" in 2023 by Anphabe. Always pursuing the value of "Giving back to society" and the vision of "Growing for good", Suntory PepsiCo Vietnam focuses on sustainable development activities and pioneers in sustainable development initiatives. In the future, Suntory PepsiCo is committed to continuing to pursue sustainable development goals, bringing benefits to the company's employees, business partners and the community. Let's take a look back at the impressive moments of the "Pepsi - Thirsty for more" event here

Source: https://thanhnien.vn/pepsi-danh-dau-ky-nguyen-moi-voi-chuoi-trai-nghiem-da-con-khat-thoa-dam-me-185240325113322111.htm