Vietnamese lychees first appear on shelves of America's largest supermarket

The Vietnam Trade Office in San Francisco has just announced that Vietnamese lychees have been put on the shelves of Costco, the largest retail supermarket in the United States.

Vietnamese lychees are on the shelves of Costco, the largest retailer in the United States, for the first time.
Photo: Vietnam Trade Office in San Francisco

Accordingly, Dragonberry Produce Company, one of the leading agricultural product importers in the US, continues to implement the plan to distribute Vietnamese Bac Ninh lychees in the US market through the Safeway supermarket chain.

Along with that, this importer for the first time put Vietnamese lychees on the shelves of the retail supermarket chain Costco, the largest retailer in the US, with 635 supermarkets in the US and Canada.

This is the third consecutive year that Dragonberry has brought this specialty fruit to the US, marking the steady development of this product in the international market.

The brand name for Vietnamese lychees is Golden Lychees, grown according to the GlobalG.AP process, which not only stands out for its pink-red color, sweet taste and characteristic crunchiness, but also ensures strict US phytosanitary standards. After being irradiated in Vietnam, the lychees are transported by sea to the US, maintaining their freshness and quality.

Bringing Vietnamese lychees into major retail chains like Safeway and Costco is not only a commercial success, but also a testament to Vietnam’s potential for exporting high-end agricultural products. American consumers are increasingly fond of the distinctive flavor of Vietnamese lychees.

The cooperation between Dragonberry and lychee growing localities in Vietnam does not stop at the simple aspect of buying and selling, but also builds a connection chain from cultivation techniques, processing, preservation to market communication.

Dragonberry is currently working directly with Vietnamese cooperatives and businesses to standardize production processes, and expand to other fruits, such as longan, dragon fruit, and passion fruit, as a basis to boost fruit export output and sustainable development.

Fabric counter at Costco, the largest retailer in the United States.
Photo: Vietnam Trade Office in San Francisco

The fact that lychees are sold at major supermarket chains such as Safeway and Costco not only increases export value, but also contributes to positioning the image of Vietnamese agricultural products on the world food map, reflecting the effective cooperation between producers and distributors.

The Vietnam Trade Office in San Francisco said it will continue to accompany and support businesses to expand their products and markets, bringing more Vietnamese agricultural products to the US market in the coming time.

Source: https://hanoimoi.vn/qua-vai-viet-nam-lan-dau-len-ke-sieu-thi-lon-nhat-nuoc-my-709871.html