Promoting pho in Poland, Xuan Hoa ward challenges the community, ShopeeFood offers discounts to customers ordering pho.

Quảng bá phở ở Ba Lan, phường Xuân Hòa thử thách cộng đồng, ShopeeFood ưu đãi khách đặt phở - Ảnh 1. — Diners wait for Vietnamese pho at the 18th International Charity Fair (SHOM 2025) held in Warsaw, Poland on December 7-12 - Photo: VIETNAMESE EMBASSY IN POLAND

The Vietnamese Embassy in Poland promotes pho to international friends.

In early December in Poland, to celebrate Pho Day, the Vietnamese Embassy in Poland organized an event to promote, introduce, and serve Vietnamese pho at the 18th International Charity Fair (SHOM 2025), held at the PGE National Stadium in Warsaw.

The event, organized under the patronage of the First Lady of Poland, Marta Nawrocka, brought together more than 60 diplomatic missions from around the world and attracted a large number of local residents and international tourists.

Amidst the vibrant multicultural atmosphere, the Vietnamese food booth stood out. The Embassy meticulously prepared a food showcase area featuring panels and images of pho – the iconic dish of Vietnamese cuisine. The distinctive aroma of pho broth, along with the friendly service style, attracted significant attention from attendees.

Vietnamese pho quickly became one of the most popular dishes at the fair. In just the first 5 hours, more than 300 bowls of pho were served, demonstrating the special appeal of pho to international visitors.

This promotional event not only showcases the finest aspects of Vietnamese cuisine but also contributes to spreading the image of Vietnam and its friendly, culturally rich people. It also provides an opportunity for the Vietnamese community in Poland to connect with their homeland through familiar cultural values.

Xuan Hoa Ward organizes a minigame in celebration of Pho Day.

In celebration of Pho Day on December 12th, Xuan Hoa ward is introducing to residents and tourists an attractive culinary journey in the area, featuring many famous pho restaurants that are making their mark in the region.

Xuan Hoa Ward is known for its concentration of delicious pho restaurants, each offering a distinctive and rich flavor. From rare beef pho, well-done beef pho, chicken pho to modern variations, each restaurant has its own cooking style, contributing to the richness of local cuisine.

Some suggested restaurants for diners to easily choose from include: Pho Binh, Pho Bo Phu Gia, Pho Hoa, Pho Dau, Pho Viet Nam, Pho Phu Vuong, Pho Huong Binh, Pho Thin 13 Lo Duc, Pho Hoang Yen…

To further spread the message, Xuan Hoa ward launched a community challenge on December 12th. Accordingly, residents were encouraged to enjoy pho with family and friends, take check-in photos, post them on Facebook, share their feelings, and include the hashtags: #PhoDay #XuanHoaDenYeu #ILoveMyCountry, and tag three friends to participate.

The organizers will award 5 attractive prizes to the 5 individuals with the highest interaction rates.

ShopeeFood launches a promotion for customers ordering pho.

ShopeeFood is honored to partner with the Ho Chi Minh City Department of Tourism on Pho Day, an annual event celebrating this iconic Vietnamese dish and promoting the cultural beauty of pho to the city's residents and domestic and international tourists.

As part of the program, ShopeeFood introduces the "Pho" collection, featuring over 300 iconic pho restaurants in Ho Chi Minh City.

The collection offers a rich culinary journey, from traditional, time-honored pho restaurants to modern, innovative versions that suit new tastes. Bringing together diverse brands makes it easy for users to access, explore, and fully experience the spirit of Vietnamese pho with just a few taps on the app.

As a major online food delivery platform in Ho Chi Minh City, ShopeeFood aims to contribute to spreading the cultural and culinary values of pho through the power of technology and user data.

This collaborative effort with the city's Department of Tourism is expected to not only promote pho to a wider audience but also create a bridge between pho restaurants and customers through the power of digital platforms.

A representative from ShopeeFood stated that participating in Pho Day is an opportunity for the business to support cultural and community activities in Ho Chi Minh City, while also encouraging people to preserve and be more proud of this quintessential national dish.

Through its digital platform, ShopeeFood aims to bring the experience of enjoying pho closer to everyone, making it more convenient while still preserving the traditional values of the dish.

Special offer exclusively for December 12th.

To celebrate the event, ShopeeFood is launching a special offer for all users who order pho on December 12th, including:

50% discount, maximum 25,000 VND.

25% discount, up to a maximum of 30,000 VND, for orders from 60,000 VND.

The program aims to provide a convenient, intimate, and authentic experience, while also contributing to promoting the essence of Vietnamese pho to a wider community.

With the support of the Department of Tourism and a series of activities aimed at celebrating Vietnamese pho, ShopeeFood continues to affirm its role in connecting local cuisine with the community, contributing to spreading the essence of Vietnamese pho on the special occasion of December 12th.

The Pho Day 12-12 program, now in its 9th year with the theme "Elevating Vietnamese Rice - Spreading Across Five Continents," will take place over two days, December 13th and 14th, at the former Tax Department Store area, 135 Nguyen Hue Street, Saigon Ward, Ho Chi Minh City.

The program features nearly 30 famous and unique pho brands from North to South Vietnam, showcasing a diverse range of pho dishes reflecting the characteristics of different regions and local cultures.

With a price of 40,000 VND per bowl, the Pho Day festival on December 12, 2025, is expected to serve more than 20,000 servings over two days. The organizers will donate at least 10% of the pho sales revenue to the "Pho of Love" program, cooking and serving pho to people in the flood-stricken areas of Dak Lak province (formerly Phu Yen), which recently suffered damage from natural disasters.

The Pho Day 12-12 program is supported and coordinated by the Department of Foreign Affairs and Cultural Diplomacy - Ministry of Foreign Affairs, the Department of Trade Promotion - Ministry of Industry and Trade, the Ho Chi Minh City Department of Industry and Trade, and the Vietnam Culinary Culture Association, with the diamond partnership of Acecook Vietnam Joint Stock Company for many years, and this year with the additional support of Ho Chi Minh City Development Commercial Bank (HDBank), Cholimex Food Joint Stock Company, Saigon Trading Corporation Limited (SATRA), Suntory Pepsico Beverage Company Limited, etc.