Thaifex 2025: Vietnamese milk brand affirms its position in the continental playground

(Chinhphu.vn) - Asia's leading F&B fair, Thaifex Anuga Asia 2025, took place from May 27 to May 31, attracting more than 90,000 visitors and more than 3,000 businesses from around the world. Vietnam has 170 participating businesses, notably Vinamilk, the most highly valued Vietnamese food brand in Southeast Asia, which has been attending this international fair for nearly 20 years.

Vinamilk meets and works with many partners from countries in Asia and Europe - America.

Vietnamese brands are increasingly enhancing their position in the region.

Thaifex Anuga Asia 2025 is a famous fair of the food industry not only in Southeast Asia, but has also expanded internationally, attracting more than 90,000 trade visitors from more than 130 countries, gathering leading food and beverage (F&B) businesses from the Asia- Pacific region, Europe, North America and the Middle East.

This year, Thaifex has the participation of more than 3,100 companies from more than 50 countries and territories, along with more than 2,000 of the world's leading buyers. Vietnam has a record participation of more than 170 enterprises from many fields such as seafood, beverages, processed foods, fruits and agricultural products, coffee, rice, cashews, etc. Among them, there are prominent large enterprises such as Vinamilk, known as the most valuable food brand in the ASEAN region (according to Brand Finance, 2023) and ranked 6th globally in the dairy industry, in terms of brand value.

Notably, although compared to famous agricultural products of Vietnam, milk is not a strong product of Vietnam in particular and Southeast Asian countries in general, the appearance of Vinamilk still attracts much attention from customers and major partners.

Sharing more about the process of participating in trade promotion at Thaifex, Mr. Vo Trung Hieu, Director of International Business, representative of Vinamilk said: "Thanks to the persistence in building the brand and partnership, Vinamilk is now a familiar name of the event and Thaifex is one of the key activities that we have recorded the effectiveness in developing the export market over the past time".

Many customers learn about Vinamilk's innovative products with breakthroughs in nutrition, technology and flavor.

According to Mr. Jeffrey Chung (CEO of a business partner of Vinamilk in Asia): The company has imported and distributed a variety of Vinamilk products in Taiwan for nearly 10 years. We learned about and were impressed with Vinamilk through ThaiFex many years ago and have since learned about and had a long-term cooperation with the company. Vinamilk meets our requirements very well in terms of product quality, meets high international standards and has a good grasp of the needs and tastes of the distribution market; good service and price. In the near future, in addition to fresh milk and condensed milk products, we are also interested in Vinamilk's new products.

In addition to the goal of trade promotion, with its large scale and increasingly important role, Thaifex is also a place to introduce technologies, processing solutions, raw materials, etc. for the food and beverage industry. It is known that recently, Vinamilk participated in Thaifex to learn about suppliers from developed countries in the dairy industry to serve its research and development (R&D) and production needs.

Boosting exports to contribute to brand building

In recent years, Vinamilk has invested heavily in promoting export activities, not only contributing positively to the company's revenue but also building its brand in the international market. Thereby, promoting the Vietnamese food and milk brand to the world, as Vinamilk is a brand known to many international customers as a typical representative of Vietnam, with 16 consecutive years as a National Brand.

Vinamilk's booth made an impressive presence at ThaiFex 2025 and attracted the attention of many visitors.

Affirming its position as a leading milk producer, Vinamilk has launched many new products, with many breakthroughs in technology, applied nutritional science and achieved strict certification, prestigious international standards such as surpassing more than 400 criteria on safety and transparency of Clean Label Project (USA), 200 criteria of Monde Selection (Belgium). Outstanding products include Green Farm sterilized fresh milk, 9-nut milk, high-protein nut milk, 9-nut yogurt, coconut water... Besides, there are still products that have achieved National Brands that have made the company's name such as Ong Tho condensed milk and Southern Star, Probi...

Mr. Oliver Hensel (Germany) said: "I find Vinamilk products diverse and creative. The taste of fresh milk and nut milk is delicious, with a mild taste. In particular, I am impressed to know that you have advanced production technology and many prestigious and strict quality certifications from international organizations."

In the first quarter of 2025, net export revenue reached VND 1,620 billion, a strong growth of 24.9% over the same period, contributing to the foreign market revenue accounting for the first time for over 20% of Vinamilk's total revenue (23%). This is also the 7th consecutive quarter that Vinamilk's export revenue has grown positively, in the context of many challenges in international business. Notably, in early 2025, Vinamilk had two new export markets, bringing the total number of cumulative export markets to 65, continuing to bring Vietnam's billion-dollar brand not only further but also affirming its quality in the global dairy market.

Thanh Thuy

Source: https://baochinhphu.vn/thaifex-2025-thuong-hieu-sua-viet-khang-dinh-vi-the-o-san-choi-chau-luc-102250602191008855.htm