Consulting to complete the product "Thanh Hoa Tourism - Four Seasons of Fragrance"

(Baothanhhoa.vn) - On the afternoon of August 22, the Department of Culture, Sports and Tourism (VH,TT&DL) of Thanh Hoa province coordinated with the Vietnam Tourism Association to organize a consultation seminar to complete the product "Thanh Hoa Tourism - Four Seasons of Fragrance". This is an activity to concretize the orientation of developing Thanh Hoa tourism in a professional and sustainable direction, meeting the increasingly diverse needs of tourists in the context of integration and digital transformation.

Overview of the seminar.

Attending the seminar were Chairman of Vietnam Tourism Association Vu The Binh; Department of Culture, Sports and Tourism, Tourism Associations of provinces and cities in the country; representatives of more than 100 travel businesses nationwide.

Deputy Director of the Department of Culture, Sports and Tourism Vuong Thi Hai Yen delivered the opening speech at the seminar.

Speaking at the opening of the seminar, Deputy Director of the Department of Culture, Sports and Tourism Vuong Thi Hai Yen emphasized: Thanh Hoa province attaches great importance to the activities of linking and cooperating in tourism development with localities across the country to gradually improve products and expand the tourist market. With the spirit of learning and the desire to develop and perfect the product "Thanh Hoa Tourism - Four Seasons of Fragrance", the seminar is an opportunity for the province to receive comments and contributions to develop destinations and improve the quality of tourism products and services.

This is also an opportunity for localities and tourism businesses across the country to share their vision, strengthen connections and linkages to form attractive and diverse inter-regional tours and routes; contributing to the strong development of Thanh Hoa tourism, truly becoming an important economic sector of the province.

Chairman of Vietnam Tourism Association Vu The Binh gave a speech to guide the discussion at the seminar.

Speaking at the discussion, Chairman of the Vietnam Tourism Association Vu The Binh asked delegates to focus on proposing solutions for Thanh Hoa to develop four-season, unique and sustainable tourism. Along with that, clarify the advantages and potential in welcoming international visitors to the province's tourist areas and destinations in the coming time.

Participating in the discussion, delegates, experts and tourism businesses contributed many enthusiastic ideas, focusing on innovating promotion methods, perfecting products, ensuring attractiveness, and reaching a large number of domestic and foreign tourists.

Representatives of some travel businesses said that Thanh Hoa province needs to build high-quality products associated with appropriate communication campaigns for each season to create a unique highlight; at the same time, develop additional supporting services such as cultural and culinary experiences, homestays at destinations.

Travel business representatives speak in discussion.

Some tourism experts emphasize the standardization of service quality and training of human resources to serve four-season products, as this is a key factor to create a good impression on tourists. At the same time, it is recommended that the province should strengthen regional linkages, connect tours with neighboring provinces and key northern tourist destinations to form diverse tourist routes and extend the length of stay. In addition, it is necessary to strongly exploit digital platforms and apply artificial intelligence in promoting and introducing products to more effectively reach the international tourist market.

Concluding the discussion, the representative of the Department of Culture, Sports and Tourism of Thanh Hoa affirmed that the development orientation of "Thanh Hoa Tourism - Four Seasons of Fragrance" not only contributes to diversifying products and extending the length of stay of tourists but is also an important solution to enhance the competitiveness of Thanh Hoa tourism in the region and the whole country. The Department of Culture, Sports and Tourism will absorb and proactively coordinate with departments, branches and localities to continue to perfect the product, and at the same time coordinate with businesses and media units to promote and make "Four Seasons of Fragrance" an attractive brand of Thanh Hoa tourism in the coming time.

Hoai Anh

Source: https://baothanhhoa.vn/tham-van-hoan-thien-san-pham-du-lich-thanh-hoa-huong-sac-bon-mua-259060.htm