Tierra Diamond launches “Cheaper, Cash Back” program for customers buying GIA diamonds

(Dan Tri) - Tierra Diamond announced a 100% refund policy for customers if they find an equivalent GIA diamond sold at a lower price at another retailer.

In November, Tierra Diamond - a natural diamond brand in Vietnam - announced the program "High-class diamonds - Guaranteed price" with a commitment to take back and refund 100% if customers find a GIA diamond with equivalent criteria sold at a lower price at another retailer.

Tierra aims to make diamond prices transparent with its “Cheaper - Money Back” program (Photo: Tierra Diamond).

The program is implemented across the entire system of 15 Tierra Diamond stores nationwide from November 1 to November 30, for natural diamond products with GIA certification, round shape, size up to 5.4mm, with comparable conditions to the stone purchased at Tierra.

Customers can submit a verification request within 7 days from the date of the order form or guarantee, the deadline for receiving requests is December 7.

The program "High-end Diamonds - Mortgage Price" takes place throughout November (Photo: Tierra Diamond).

The brand representative said that this policy not only aims to protect the rights of buyers but also contributes to establishing transparent standards in diamond pricing in the Vietnamese market.

In the context of the jewelry market expanding with many segments, public price disclosure and ready comparison is considered a new approach to help consumers easily compare and choose products based on clear information.

See details at: https://www.tierra.vn/kim-cuong-cao-cap-gia-bao-chap.

Source: https://dantri.com.vn/kinh-doanh/tierra-diamond-trien-khai-chuong-trinh-re-hon-hoan-tien-cho-khach-mua-kim-cuong-gia-20251104081807260.htm