Taking advantage of the beautiful sunshine, farmers are busy harvesting grapefruit from Phuc Trach.
(Baohatinh.vn) - After a year of meticulous care, each grapefruit specialty of Ha Tinh farmers is now golden yellow and heavy on the branches. People are taking advantage of favorable weather to harvest.
Báo Hà Tĩnh•02/09/2025
In early September, overcoming the effects of storms and persistent rain, taking advantage of the sunny weather, people in all grapefruit gardens in the Phuc Trach grapefruit geographical indication area began to busily harvest. In the large gardens, people pick, sort, transport, the atmosphere is bustling. Many families mobilize relatives from far away to help deliver goods to customers on time. The working atmosphere is urgent but full of joy because this year's grapefruit crop is good and the price is stable.
According to people's assessment, despite unfavorable weather, grapefruit trees still give relatively high yields. The Phuc Trach grapefruit market continues to expand this year thanks to people proactively applying e-commerce. Cooperatives, cooperative groups and many households have proactively brought Phuc Trach grapefruit products to e-commerce platforms, connecting directly with consumers nationwide. This year, many cooperatives continue to invest heavily in e-commerce channels. With the help of AI, promoting and livestreaming sales is much more convenient.
The geographical area granted by the Intellectual Property Office for the Phuc Trach grapefruit brand includes 19/21 communes of the old Huong Khe district (now 7 communes: Phuc Trach, Huong Do, Huong Pho, Ha Linh, Huong Xuan, Huong Binh). “Phuc Trach grapefruit” is also one of Vietnam's outstanding agricultural products protected by the European Union (EU) for geographical indication. The total grapefruit area in the communes is currently more than 2,700 hectares. Estimated harvest output ranges from 20-25 thousand tons.
The bustling, bustling harvest atmosphere, along with the influx of online orders, has illustrated the results of innovative thinking and the flexibility of farmers in seizing opportunities when producing agricultural goods associated with digital transformation.
Báo Hà Tĩnh•02/09/2025
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