Exhibition of 80 years of national achievements: Livestream promoting agricultural products from different regions

The Agricultural Trade Promotion Center ( Ministry of Agriculture and Environment ) in collaboration with TikTok Shop organized the Digital Content Creation Contest "Pride of Vietnamese Agricultural Products" and Pride of Vietnamese Agricultural Products Week on TikTok Shop. These are activities in response to the 80th anniversary of National Day September 2 (August 28, 2025 - September 5, 2025) and the 80th anniversary of the Traditional Day of the Agriculture and Environment sector.

Within the framework of the Agriculture and Environment Exhibition at the National Achievement Exhibition on the occasion of the 80th anniversary of National Day (August 28, 2025 - September 5, 2025), TikTok Shop and the Agricultural Trade Promotion Center will organize a series of 5 live livestream sessions at the exhibition space according to the theme.

Each livestream session will focus on a specific group of products including: OCOP and products celebrating the 80th anniversary of National Day; Vietnamese fruits; Handicrafts; Tea and coffee; Vietnamese rice.

The highlight of the livestream sessions is the combination of sales activities with regional cultural stories, helping consumers experience shopping while understanding more about the cultural and traditional values associated with each product. The livestream sessions are conducted by prominent content creators with the support of Vitamin Network.

Along with that, to create a widespread influence, from August 25, 2025 to September 5, 2025, TikTok Shop and the Agricultural Trade Promotion Center launched "Vietnamese Agricultural Product Pride Week" on TikTok Shop, calling on the community of sellers and content creators to participate in promoting and introducing Vietnamese agricultural products through livestream activities.

Live streams will be accompanied by stickers of “Proud of Vietnamese Agricultural Products Week” and “Proud of Vietnamese Products” to show support for the program and encourage more consumers to participate. TikTok Shop will deploy practical support packages such as advertising credits and vouchers for subsidizing Vietnamese products, helping to increase outreach and boost revenue throughout the program.

In addition, TikTok Shop and the Agricultural Trade Promotion Center will organize the digital content creation contest "Proud of Vietnamese Agricultural Products." The contest was launched with the goal of encouraging the TikTok user community to share beautiful stories and images of Vietnamese agricultural products, products and brands.

Participants can introduce Vietnamese product packaging with the message “Proud of 80 years of Independence-Freedom-Happiness,” recount the journey of preserving and developing craft villages, OCOP products or local production facilities, and spread pride through evaluating and introducing the advantages of Vietnamese specialty products.

Connected through the hashtag system: #80NamNongNghiepMoitruong; #TuHaoNongSanViet, #HangVietVuonMinh, #TuHaoHangViet, #80NamDocLap, the contest videos are expected to create a strong viral effect on the TikTok platform./.

(Vietnam+)

Source: https://www.vietnamplus.vn/trien-lam-80-nam-thanh-tuu-dat-nuoc-livestream-quang-ba-nong-san-cac-vung-mien-post1056389.vnp