UOB Vietnam elevates experience with new innovative Credit Cards

On October 21, UOB Vietnam officially launched a refreshed Credit Card portfolio with many improvements, bringing many lifestyle benefits and exclusive offers through strategic cooperation with prestigious domestic and international brands.

This is an important step that demonstrates UOB's commitment to delivering a more valuable retail banking experience to Vietnamese consumers.

The launching event of UOB Vietnam's Credit Card series was held on the evening of October 21, 2025 in Ho Chi Minh City.

UOB Vietnam currently offers four distinct Credit Cards, designed to suit the diverse needs of customers across their lifestyles. These cards offer customers real value and seamless access to exclusive offers across ASEAN.

A card for every lifestyle

UOB PRVI Miles Credit Card – Every journey begins with a reward: Designed for customers who love to travel, this card opens up a world of privileges with 3x reward points on spending in Southeast Asia, 8 complimentary airport lounge visits per year, a competitive 1.99% foreign exchange fee, and travel insurance of up to VND5 billion. Cardholders can redeem reward points for airfare or travel refunds, providing a truly enjoyable experience.

UOB One Credit Card – Spend Smart, Get Cashback: Ideal for value seekers, this card offers cashback on everyday spending, up to 10% on Grab and ground transportation, 5% on subscription services, 3% on insurance, and 2% on shopping. This is the right choice for those who want to enjoy convenience while getting real value from every transaction. Spend Smart. Get Cashback.

Four Credit Card lines of UOB Bank Vietnam

UOB World Credit Card – A world of privileges at your fingertips: Designed for the tech-savvy millennial, this card offers 5x reward points on shopping, dining and entertainment. Cardholders can redeem reward points for Apple products, travel accessories, e-vouchers and other premium gifts, bringing the luxury lifestyle closer.

Lazada UOB Credit Card – Unboxing endless fun: For online shoppers, this card offers 10x reward points on Lazada spending, 30% off weekends, and a VND200,000 e-voucher during the cardholder’s birthday month, turning everyday shopping into a rewarding experience.

“We are delighted to launch this innovative credit card suite, designed with our customers at the heart of everything you love. Whether you love food , travel, online shopping or simply enjoy everyday moments, we have a card to suit your lifestyle and special offers for every occasion. This launch demonstrates our commitment to making life more fulfilling and rewarding for our customers with every swipe,” said Mr. Paul Kim, Head of Retail Banking, UOB Vietnam.

Mr. Paul Kim - Director of Personal Financial Services, UOB Vietnam shared at the card launch event

Grasping Vietnamese consumer spending trends

According to the UOB-BCG ASEAN Consumer Sentiment Study 2024, Vietnamese consumers reported spending more on experiences such as holidays, fine dining, concerts and festivals than their regional peers, with 42% of respondents in Vietnam saying they spent more on these categories, higher than the ASEAN average of 35%. Younger consumers tend to spend more on experiences than other groups, especially Gen Z, with 47% of them saying they spent more on experiential activities.

In terms of overseas spending, more than 70% of Vietnamese consumers said they spent abroad within the ASEAN region in 2024, with Thailand and Singapore being the most popular destinations. Among payment methods abroad, 71% of respondents said they preferred using physical credit/debit cards, or mobile credit/debit cards - while only 38% preferred using cash.

UOB Credit Cards are designed to suit the diverse lifestyles and spending needs of Vietnamese customers.

In response to these trends, UOB Bank has stepped up its collaboration with leading local and regional brands to offer unique incentives and privileges to credit cardholders in the areas of travel, dining, shopping and entertainment.

Exclusive offers across ASEAN

With a regional network serving over 8.4 million retail customers, and the largest issuer of Credit Cards in ASEAN for both Visa and Mastercard by total transaction value, UOB has a deep regional partner ecosystem, offering cardholders over 1,000 exclusive offers across ASEAN.

In Vietnam, UOB Cardholders also enjoy these unique regional privileges with some recent highlights including:

• Enjoy the privilege of 100% refund of Foreign Transaction Conversion Fees and Installment Conversion Fees for all transactions in each cardholder's trip.

• Up to 20% cashback at duty-free shops and shopping malls in popular destinations for Vietnamese tourists such as Japan, Korea, Thailand, Singapore and Malaysia.

• Up to 12% off when booking via Agoda, special offers at The Shilla Duty Free (Singapore), partnership offers with Singapore Airlines, special fares with Qatar Airways, EVA Air and special offers for musicals, restaurants and attractions in the Marina Bay area, Singapore.

• Advance ticketing for global entertainment events, such as up to 20% off Broadway musicals and early ticketing for concerts by international stars like Mariah Carey, following on from previous promotions for tours by Taylor Swift, Ed Sheeran and Lady Gaga.

Mr. Paul Kim – Head of Personal Financial Services, UOB Vietnam and Mr. Nguyen Chau A, General Director of Oxalis Adventure Company shared about the recent cooperation to promote tourism in Phong Nha – Ke Bang to UOB customers in 5 ASEAN countries and give away 10 Son Doong expedition tickets to 10 UOB customers in Vietnam.

Strategic cooperation and premium culinary privileges in Vietnam

In Vietnam, UOB Cardholders can enjoy up to 30% off at premium restaurants or receive a complimentary fine dining meal at selected locations in Ho Chi Minh City and Hanoi, including many Michelin-starred restaurants, enhancing their daily dining experience. UOB Credit Cards offer customers privileges to experience fine dining at premium restaurants in Ho Chi Minh City and Hanoi.

Notably, UOB Vietnam recently signed a Memorandum of Understanding (MOU) with Oxalis and Phong Nha – Ke Bang National Park, opening up opportunities for UOB cardholders to access one of the world’s most magnificent natural wonders. Through this cooperation.

UOB Cardholders in five ASEAN markets including Indonesia, Malaysia, Singapore, Thailand and Vietnam will enjoy a 10% discount on Oxalis Adventure tours in Vietnam; the 10 customers with the highest accumulated points on banking products in Vietnam will receive an exclusive invitation to join the Son Doong Cave exploration journey – a one-of-a-kind trip into the world’s largest cave.

The innovative Credit Card suite with a series of exclusive offers is a clear demonstration of UOB's commitment to improving the quality of life of customers in Vietnam. At the same time, this also demonstrates the bank's strategic vision in expanding its retail banking segment, bringing world-class experiences, regional connectivity and lifestyle-related financial services to more and more Vietnamese consumers.* All the above offers come with applicable Terms and Conditions. Learn more about UOB Credit Cards and offers at: UOB: For you and everything you love-End-

Source: https://baodautu.vn/uob-viet-nam-nang-tam-trai-nghiem-voi-bo-the-tin-dung-cai-tien-moi-d419631.html