UOB Vietnam elevates experience with new innovative Credit Cards

On October 21, UOB Vietnam officially launched a refreshed Credit Card portfolio with many improvements, bringing many lifestyle benefits and exclusive offers through strategic cooperation with prestigious domestic and international brands.

This is an important step demonstrating UOB's commitment to delivering a more valuable retail banking experience for Vietnamese consumers.

The launch event for UOB Vietnam's Credit Card series was held on the evening of October 21, 2025, in Ho Chi Minh City.

UOB Vietnam currently offers four distinct credit card lines, designed to suit the diverse needs of customers across various lifestyles. These cards provide customers with practical value and seamless access to exclusive offers throughout ASEAN.

One card for every lifestyle.

UOB PRVI Miles Credit Card – Every journey begins with a reward: Designed for customers who love to travel, this card opens up a world of privileges with 3x reward points on spending in Southeast Asia, 8 complimentary airport lounge visits per year, a competitive 1.99% foreign exchange fee, and travel insurance of up to VND5 billion. Cardholders can redeem reward points for airfare or travel refunds, providing a truly enjoyable experience.

UOB One Credit Card – Spend Smart, Get Cashback: Ideal for value seekers, this card offers cashback on everyday spending, up to 10% on Grab and ground transportation, 5% on subscription services, 3% on insurance, and 2% on shopping. This is the right choice for those who want to enjoy convenience while getting real value from every transaction. Spend Smart. Get Cashback.

Four types of Credit Cards from UOB Vietnam Bank

UOB World Credit Card – A world of rewards at your fingertips: Designed for the tech-savvy younger generation, this card offers 5x reward points for shopping, dining, and entertainment. Cardholders can redeem reward points for Apple products, travel accessories, e-vouchers, and other premium gifts, bringing a luxurious lifestyle closer to home.

Lazada UOB Credit Card – Unboxing endless fun: For online shoppers, this card offers 10x reward points on Lazada spending, 30% off weekends, and a VND200,000 e-voucher during the cardholder’s birthday month, turning everyday shopping into a rewarding experience.

“We are thrilled to launch this innovative credit card suite, designed with a customer-centric philosophy – for all that you love. Whether you love food , are passionate about travel, enjoy online shopping, or simply savor everyday moments, we have a card to suit your lifestyle and special offers for every occasion. This launch demonstrates our commitment to bringing increasingly fulfilling and valuable lives to our customers with every swipe,” said Paul Kim, Head of Personal Financial Services, UOB Vietnam.

Mr. Paul Kim - Director of Personal Financial Services, UOB Vietnam shared at the card launch event

Understanding the spending trends of Vietnamese consumers.

According to the UOB-BCG ASEAN Consumer Sentiment Study 2024, Vietnamese consumers reported spending more on experiences such as holidays, fine dining, concerts and festivals than their regional peers, with 42% of respondents in Vietnam saying they spent more on these categories, higher than the ASEAN average of 35%. Younger consumers tend to spend more on experiences than other groups, especially Gen Z, with 47% of them saying they spent more on experiential activities.

Regarding overseas spending, over 70% of Vietnamese consumers reported spending overseas within the ASEAN region in 2024, with Thailand and Singapore being popular destinations. Among overseas payment methods, 71% of respondents said they preferred using physical credit/debit cards, or mobile credit/debit cards – while only 38% preferred using cash.

UOB Credit Cards are designed to suit the diverse lifestyles and spending needs of Vietnamese customers.

In response to these trends, UOB Bank has strengthened its partnerships with leading domestic and regional brands to offer unique privileges and special offers to credit cardholders in the areas of travel, dining, shopping, and entertainment.

Exclusive deals across ASEAN

With a regional network serving over 8.4 million retail customers, and its position as the largest credit card issuer in ASEAN for both Visa and Mastercard by total transaction value, UOB currently possesses a deep regional partner ecosystem, offering cardholders more than 1,000 exclusive offers across ASEAN.

In Vietnam, UOB cardholders also enjoy these unique regional privileges, with some notable recent offers including:

• Enjoy the privilege of 100% refund of Foreign Transaction Conversion Fees and Installment Conversion Fees for all transactions in each cardholder's trip.

• Get up to 20% cashback at duty-free shops and shopping malls in popular destinations for Vietnamese tourists such as Japan, South Korea, Thailand, Singapore, and Malaysia.

• Enjoy discounts of up to 12% when booking through Agoda, special offers at The Shilla Duty Free (Singapore), partnership deals with Singapore Airlines, special fares with Qatar Airways and EVA Air, and exclusive deals on musicals, restaurants, and attractions in the Marina Bay area of Singapore.

• Advance ticketing for global entertainment events, such as up to 20% off Broadway musicals and early ticketing for concerts by international stars like Mariah Carey, following on from previous promotions for tours by Taylor Swift, Ed Sheeran and Lady Gaga.

Mr. Paul Kim – Head of Personal Financial Services, UOB Vietnam and Mr. Nguyen Chau A, General Director of Oxalis Adventure Company shared about the recent cooperation to promote tourism in Phong Nha – Ke Bang to UOB customers in 5 ASEAN countries and give away 10 Son Doong expedition tickets to 10 UOB customers in Vietnam.

Strategic cooperation and premium culinary privileges in Vietnam

In Vietnam, UOB cardholders can enjoy discounts of up to 30% at fine dining restaurants or receive a complimentary fine dining meal at select locations in Ho Chi Minh City and Hanoi, including many Michelin-starred restaurants, enhancing their everyday dining experience. The UOB credit card offers customers the opportunity to experience world-class cuisine at premium restaurants in Ho Chi Minh City and Hanoi.

Notably, UOB Vietnam recently signed a Memorandum of Understanding (MOU) with Oxalis and Phong Nha – Ke Bang National Park, opening up opportunities for UOB cardholders to access one of the world’s most magnificent natural wonders. Through this cooperation.

UOB Cardholders in five ASEAN markets including Indonesia, Malaysia, Singapore, Thailand and Vietnam will enjoy a 10% discount on Oxalis Adventure tours in Vietnam; the 10 customers with the highest accumulated points on banking products in Vietnam will receive an exclusive invitation to join the Son Doong Cave exploration journey – a one-of-a-kind trip into the world’s largest cave.

The revamped Credit Card suite, along with its exclusive offers, clearly demonstrates UOB's commitment to enhancing the quality of life for its customers in Vietnam. Simultaneously, it reflects the bank's strategic vision for expanding its retail banking segment, delivering world-class experiences, regional connectivity, and lifestyle-aligned financial services to an increasing number of Vietnamese consumers.* All offers mentioned above are subject to Terms and Conditions. Learn more about UOB Credit Cards and offers at: UOB: For you and everything you love -End-

Source: https://baodautu.vn/uob-viet-nam-nang-tam-trai-nghiem-with-new-advanced-credit-card-d419631.html