This year is the 8th consecutive year that this prestigious ranking has named Masan Group.
CHIN-SU inspires cooking to young people across TikTok
Business operations remain stable and sustainable
"Top 50 Excellent Enterprises of Vietnam" are typical enterprises, selected from the VNR500 list, that have achieved excellent profits, while maintaining stable and sustainable business performance in the period of 2022-2023. This award continues to affirm Masan Group's position in the Vietnamese business community with achievements in revenue scale, along with good capital efficiency, and stable and sustainable profit growth.
In the first 9 months of 2023, Masan Group recorded a revenue growth of 3.5% over the same period. Profitability continued to improve, with Masan's consumer business segment recording a sharp increase in EBIT of 45.5% over the same period last year.
Masan Group is also one of the few Vietnamese enterprises to receive foreign capital in 2023. On December 6, 2023, the world's leading private equity fund Bain Capital increased its equity investment in Masan Group to 250 million USD. Previously, in October 2023, Bain Capital invested 200 million USD in Masan Group.
WinMart attracts a large number of customers to shop.
Despite the volatility and challenges of the financial market, Bain Capital’s increased investment scale is a strong belief in Masan’s long-term strategy and prospects. The company’s liquidity will be increasingly abundant, helping to implement long-term growth initiatives.
In addition, Masan High-Tech Materials (MHT), a member company of Masan Group, was also honored in the "Top 50 Outstanding Enterprises of Vietnam", which proves MHT's ability to maintain stability and business performance, while also performing well in social security activities and developing with the community.
Own many strong brands, trusted by consumers
Not only operating effectively and sustainably, Masan's fast-moving consumer goods brands (CHIN-SU, Omachi, VinaCafe,...) or branded meat and vegetables (MEATDeli, WinEco) are also trusted by consumers because of product quality and reasonable prices.
It is known that Masan always attaches importance to focusing on investing in improving and innovating products to attract and enhance consumer experience. In early 2023, Masan re-launched the new generation Research and Development Center according to Korean and Taiwanese standards to focus on product research and development, aiming to bring high-quality products that meet international safety and health standards, better serving the growing needs of consumers, especially the young customer group, which is growing rapidly in Vietnam. Those efforts of Masan have been loved and recognized by consumers.
MEATDeli chilled meat is a favorite choice of customers.
Recently, at the Ho Chi Minh City Golden Brand Award ceremony, organized by the Ho Chi Minh City Department of Industry and Trade in collaboration with Saigon Economic Magazine, CHIN-SU (a brand of Masan) was honored as "Golden Brand of the Youth" - an award voted by young people.
This special award category is a new feature of this year's award presented by the Organizing Committee at the initiative of Vietnam Brand Purpose, based on survey results conducted by Kantar to honor brands that have succeeded in building a positive image and greatly influenced the young consumer generation.
The award recognizes a year of CHIN-SU actively renewing itself with a youthful marketing strategy, with a series of outstanding campaigns such as "Ten Thousand Delicious Dishes", the reality music show "Sea of Hope", or collaborating with prominent content creators in the culinary field, creating many delicious recipes on the TikTok platform. These activities aim to spread cooking inspiration to the young community, along with CHIN-SU's constant efforts in innovation, meeting modern consumer trends and diversifying products to serve the needs of the new generation of consumers.
With effective and sustainable business operations and a strong brand foundation trusted by consumers, Masan Group will continue to make breakthroughs in the future.
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