MCBiz helps private enterprises realize the goals of Resolution 68

VTV.vn - According to Resolution 68 - NQ/TW, the goal of developing the private economy by 2030 is to become the most important driving force of the national economy.

In the new context of the promulgation of Resolution 68-NQ/TW, the business market of Vietnamese private enterprises is entering a vibrant period, not only requiring private enterprises to quickly seize the golden opportunity but also to be sharp in thinking and implementing the overall marketing strategy of the enterprise - this is considered as an "extended arm" to help private enterprises realize the goals of Resolution No. 68 - NQ/TW. However, to improve competitiveness, create breakthroughs and sustainable development for enterprises, each enterprise needs to have a sufficiently creative and comprehensive marketing strategy. But currently, many private enterprise owners are still wondering where to start building a comprehensive marketing system, thereby raising many issues such as: saving budget to avoid mistakes or boldly investing to build a long-term brand,...

To solve the urgent problems that private business owners are facing in the new situation of Resolution No. 68 , MCBiz is known as a comprehensive solution with the orientation of accompanying business owners in the process of establishing an overall marketing system in an optimal and effective way. In 2025, MCBiz was honored at the Asia Pacific Excellent Brand Awards 2025 in the category "Top 10 Trusted Communication Partner - Asia Pacific 2025 ". Previously, Mr. Nguyen Son Tung - CEO of MCBiz received the title "Young Innovative Technology Entrepreneur 2024", marking the journey of combining strategic marketing thinking and technology application in business management.

MCBiz was honored as "Top 10 Trusted Communication Partner - Asia Pacific 2025"

Based on the objectives of Resolution No. 68 - NQ/TW , encourage businesses to invest in science and technology and promote innovation. MCBiz, with the mission of Positioning and Elevating the brand , pioneers the implementation of the "outsourced marketing department" model, helping businesses own a team of 5 - 10 professional marketing specialists to implement creative marketing communication strategies, effectively applying digital transformation with three main areas of operation in MCBiz's closed ecosystem:

1. MCBiz Media: producing TVC, iTVC, marketing videos , corporate films - helping brands increase recognition and reputation.

2. MCBiz Agency: is the core unit in the MCBiz ecosystem, implementing a 4-step synchronized marketing solution for businesses:

- Step 1 Brand Setup: Build a brand foundation with a logo, identity, website and professional profile.

- Step 2 Media Production: Production of communication materials (TVC, iTVC, product videos, business feedback).

- Step 3 Social Platform Setup: Build a communication channel system on Facebook, Google, TikTok, and strategic content lines.

- Step 4 Performance Marketing: Optimize revenue through advertising, remarketing, and automated CRM systems .

This process helps businesses build their brand - expand coverage - optimize conversions within the same unified system, instead of having to hire each individual segment as before.

MCBiz Agency staff in Hanoi

3. MCBiz CEO: Marketing CEO program - Accompanying leaders, helping business owners understand marketing correctly, thereby choosing the right model (building an internal department or outsourcing) to avoid waste and optimize costs.

MCBiz CEO Training Program

In the context of promoting strong private economic development, businesses tend to invest more in marketing activities to promote products and services and expand the market. With the goal of helping private enterprises make a strong breakthrough, but at the same time need to avoid wasting resources, optimize initial investment costs and build a systematic - practical - sustainable marketing platform. MCBiz is considered a pioneering young business model, not only providing marketing services, but also accompanying and training business leaders - helping them understand correctly, do correctly and make effective decisions, thereby developing a sustainable brand with systematic thinking. Currently, MCBiz has succeeded with more than 2,000 practical projects, 50+ highly specialized personnel, serving many fields: F&B, education, aesthetics, logistics, manufacturing, e-commerce,...

Marketing team at MCBiz

Faced with the context of a constantly changing market and fierce competition, in order to adapt flexibly, master the situation and develop a sustainable business model, each private enterprise needs to understand the process of building a comprehensive marketing system in a systematic way: starting from the brand foundation, to producing communication materials, then building social channels and finally optimizing conversion advertising. A core marketing mindset needs to be expanded from "making advertising" to "building systems and creating opportunities" that needs to be absorbed and applied by each enterprise early on to be able to open up many opportunities in the new situation. This is also the inevitable direction of the Vietnamese private business community in the new period - when marketing is not only a communication tool, but also a core competency for growth and creating sustainable value.

Business owners learning about Marketing

Resolution No. 68 - NQ/TW has created a favorable environment for private enterprises to promote investment and innovation. And marketing, as an effective tool for building brands and promoting business, has become a lever for developing internal capacity to help private enterprises develop more sustainably and strongly while contributing to the overall economic growth of the country in the new era.

Source: https://vtv.vn/mcbiz-giup-doanh-nghiep-tu-nhan-hien-thuc-hoa-muc-tieu-nghi-quyet-68-100251027175819423.htm