Opportunity for Hue businesses to seek markets

Exhibition space with the theme "Quintessence of Hue - Connecting heritage and creativity"

With the theme “Connecting people with production and business”, the fair covers an area of over 130,000 m2 with 5 themed zones, nearly 3,000 booths, cultural and culinary areas of 34 localities along with music, art and unique cultural experiences. The event brings together 34 provinces, cities, ministries, over 2,500 domestic and international organizations and enterprises to visit, exhibit, trade and seek investment cooperation opportunities.

Within the framework of the activity, Hue city enterprises participated with a 250m² exhibition booth with the theme "Quintessence of Hue - Connecting heritage and creativity". The space is divided into 4 main areas, arranged in a continuous manner, leading viewers from heritage, present and creative future.

In particular, the "Imprint of the Ancient Capital" area is the place to welcome delegates and visitors, arrange tables and chairs, LED screens to display images of Hue, potential for investment and trade promotion. At the same time, a "check-in" space is set aside with the imprint of Hue: bamboo gates, bamboo fences, lotus flowers, chrysanthemums, purple ao dai... to help visitors retain beautiful impressions of Hue culture and people.

The “Quintessence of Craft Villages” area displays and exhibits handicraft products, typical rural industrial products and traditional craft village products, reflecting the sophistication, ingenuity and cultural depth of the land and people of Hue. The “Hue - Creativity, Connection and Spread” area displays and exhibits specialty products, OCOP, industrial and commercial products, and typical, characteristic and strong products of Hue city.

The area for craft demonstrations and Hue cultural performances is designed in an open direction, creating harmony between artisans, products and tourists, helping visitors fully feel the "soul of Hue" through the talented hands of craftsmen and stories about traditional craft villages. Here, there will be unique cultural and culinary performances such as: Demonstration of making lotus tea, making Hue rice cakes, making salted coffee, along with activities of making paper flowers, lotus rings, incense, performing traditional ao dai, ... creating a space imbued with the identity of the Ancient Capital.

Vice Chairman of the City People's Committee Phan Quy Phuong accompanies businesses at the Fair

The leaders of the Hue City Center for Investment, Trade and Enterprise Support affirmed that the 2025 Autumn Fair is a channel to promote trade, investment, consumption, trade, goods, industry, agriculture , services, contributing to stimulating consumption, promoting production and business, expanding import and export. Thereby, the Center contributes to supporting Hue City enterprises to find outlets for products and goods, expanding and developing markets for specialty products, OCOP, handicraft products, typical rural industries, traditional craft village products; typical, characteristic and strong products.

Hue Today Online sends readers images recorded by the Center for Investment Promotion, Trade and Enterprise Support of Hue City of Hue City of activities of Hue City enterprises at the Autumn Fair 2025.