Fall Fair 2025: Discussing digital technology application solutions and connecting global markets

According to the Vietnam Trade Promotion Agency, over 70% of Vietnam's population uses the internet, and e-commerce is growing at 20% per year. Market reports for 2024 estimate the Vietnamese e-commerce market at tens of billions of USD and forecast strong growth in the following years. However, the level of digital technology application in trade promotion by small and medium-sized enterprises in Vietnam remains limited.

In the context of globalization and the 4.0 industrial revolution taking place strongly, digital transformation has become a key factor helping businesses improve their competitiveness, expand their markets and participate more deeply in the global value chain.

For Vietnam, digital technology and e-commerce are not just trends but have become new growth drivers for exports, helping Vietnamese businesses directly access global consumers, reduce intermediary costs, and increase brand value.

Representatives from Alibaba.com share solutions for connecting Vietnamese export businesses through online trade. Photo: Xuan Luong

Alibaba.com representative shares online trade connection solutions for Vietnamese export enterprises. Photo: Xuan Luong

The workshop received valuable presentations from manufacturing enterprises, sales enterprises, e-commerce platforms, including big brands such as Amazon, Alibaba... sharing practical experiences, technological solutions and strategies to approach domestic and global markets.

According to a representative from Amazon Vietnam, the export value of Vietnamese businesses through Amazon increased by 50% compared to the same period last year. (In the photo: Amazon Vietnam's booth at the Autumn Fair 2025. Photo: Xuan Luong)

According to a representative of Amazon Vietnam, the export value of Vietnamese enterprises via Amazon increased by 50% compared to the same period last year. In the photo: Amazon Vietnam's booth at the 2025 Autumn Fair. Photo: Xuan Luong

According to Ms. Nguyen Thi Thu Thuy, Deputy Director of the Center for Trade and Investment Promotion Support (Trade Promotion Agency, Ministry of Industry and Trade ), digital technology is completely reshaping global trade promotion activities to be faster, smarter and fairer. Therefore, any enterprise that proactively transforms, applies early, and invests systematically in digital trade promotion will expand its market, improve its competitiveness and affirm its brand in the international market.

Xuan Luong

Source: https://baodongnai.com.vn/kinh-te/202510/hoi-cho-mua-thu-2025-ban-giai-phap-ung-dung-cong-nghe-so-va-ket-noi-thi-truong-toan-cau-4cf11bd/