Jim To Shop – Pioneer in digital transformation in the mother and baby industry in Thanh Hoa

Jim To Shop - From traditional stores to modern systems

Shop Jim To was established in 2015. The founders of Shop Jim To are Dr. Doan Hai Dang and Ms. Le Thi Thoa - dedicated and influential people in the mother and baby communities.

Currently, Shop Jim To has become a large system with 12 stores, distributed in key areas in Thanh Hoa and has become a trusted address for tens of thousands of mothers.

*Jim To Shop - A trusted address for many mothers*

Although the store system is large, with acumen and constant innovation, Shop Jim To's Board of Directors has proactively put the issue of applying technology to sales management, while developing business in the online market as a key and priority task.

The market is increasingly volatile, consumer behavior has changed a lot, the demand for online shopping is increasing. Therefore, social media channels or e-commerce platforms become ideal shopping spaces, especially among young parents of the 9x and 2k generations, this trend is even more obvious.

"We understand that, to better serve the modern generation of mothers, Shop Jim To must be present everywhere they are - not only in stores, but also on digital platforms" - Shop Jim To representative shared.

*Shop Jim To's fanpage attracts more than 100,000 followers and is a channel for interacting with customers every day* .

Comprehensive digital transformation – From operations to customer experience

Not only stopping at "selling online", Shop Jim To has deployed a series of synchronized digital solutions. Typical examples include:

Applying modern technology to manage goods, control inventory and automate invoices…. These help operations become transparent and save time.

In addition, Shop Jim To also applies technology to build a customer database (CRM). In which all shopping information, transaction history and needs of each customer group are stored. Thanks to that, Shop Jim To can provide accurate product advice and personalized incentive programs for each group.

The strongest growth and biggest change lies in business activities. In particular, Shop Jim To has developed a multi-platform sales channel. In addition to the store system, Shop Jim To promotes online channels such as Fanpage, TikTok Shop, Shopee, website, Zalo... Each channel is integrated synchronously, helping customers to shop and receive support quickly anywhere.

*Jim To's shop named Dr. Dang Baby Healthcare on Tiktok has sold millions of products.*

Not only focusing on applying technology in operations and sales, Shop Jim To also focuses on training a "digital" staff. Shop staff are trained in livestream skills, online consulting, and using management software - creating a dynamic, friendly team image that understands customers better than ever.

Thanks to digital transformation, Shop Jim To's sales activities have become more flexible, proactive and effective. Livestream programs regularly attract thousands of views and hundreds of orders during the broadcast. Customer data is constantly updated, helping the brand be more proactive in caring for, thanking and retaining old customers.

Strong growth thanks to digital platforms

According to the representative of Shop Jim To, after implementing the digital transformation strategy, Shop Jim To's online revenue recorded impressive growth, and the rate of customers returning to shop also increased significantly.

Not only selling products, Shop Jim To and doctor Doan Hai Dang also use social networking platforms such as Facebook and Tiktok to spread educational values through consulting videos, product selection instructions as well as care methods and experiences... helping mothers update scientific information in a close way.

*Doctor Doan Hai Dang's Fanpage and Tiktok channel attract hundreds of thousands of followers.*

Doctor Doan Hai Dang - Founder of Shop Jim To system shared: "We consider technology as a tool to get closer to customers, not to replace dedication. Each livestream session, each customer care message is an opportunity to listen and understand customers better" .

The achievements of Shop Jim To show that, with the mindset of daring to believe, daring to do, daring to change and taking decisive action, every brand can grow strongly in the digital age.

It can be said that Shop Jim To is not only a reputable mother & baby system, but also a model for the pioneering spirit and innovation of Vietnamese enterprises in the 4.0 era.

Jim To Shop - Thanh Hoa's leading prestigious mother and baby system

Head office: 306 Nguyen Trai, Hac Thanh Ward, Thanh Hoa Province

Hotline: 1800 0046

Source: https://vtv.vn/shop-jim-to-tien-phong-chuyen-doi-so-trong-nganh-hang-me-be-tai-thanh-hoa-100251027120539718.htm