AI makes Aespa's music and wins Daesang at MAMA 2024, is it worthy?

Netizens are heatedly debating Aespa's Daesang win at MAMA 2024, as the group incorporated AI to make their music video .

Aespa shows off the award they received at MAMA 2024 - Photo: Soompi

At the 2024 MAMA awards ceremony held at Kyocera Dome in Osaka, Japan on November 23, girl group Aespa had an impressive performance with the songs Supernova and Whiplash .

Was Aespa's victory deserved?

With many resounding achievements on music charts, Aespa's hit Supernova won three major awards, including Daesang Song of the Year, Best Choreography and Best Dance Performance Female Group.

While the MV Armageddon brought the group the award for Best Music Video.

Ghostly images in Aespa's MV Armageddon - Photo: Naver

Aespa fans were excited about the group's wins, especially the Best Music Video award, thanks to the creativity and outstanding quality of the music products the group brought.

According to Koreaboo , some Korean netizens think that music videos of other artists are more deserving, such as Love wins all by IU and V (BTS), Girls never die by tripleS or HEYA by IVE...

Some posts on X protest Aespa's win for using AI - Screenshot

Notably, criticism of Aespa's MV Armageddon for using AI. The integration of AI into music products has created a big debate, with many people opposing this technological intervention in the creative process.

They feel that the use of AI can devalue art and even offend other artists. AI is replacing human creative labor and negatively affecting careers in the art industry.

Aespa's MV Armageddon

However, some fans also spoke up to defend Aespa, pointing out that the group only used AI in the MV Armageddon for 2 seconds, which did not significantly affect the entire MV.

Most of the MVs are created by real artists, using 3D models and VFX (visual effects).

Aespa support post on X - Screenshot

In addition, the use of AI in the MV Armageddon is also to keep up with the trend. Aespa's legend has long been associated with the term Metaverse (fictional universe), with each member having computer-generated æ-aespa copies.

Aespa also introduces another member, Nævis (also known as NAVIS or Naevis), an in-universe AI of the group, tasked with assisting the members and their avatars in surviving together in the face of the villain Black Mamba.

Therefore, fans believe that the use of AI by the group Aespa is not only a part of the MV, but also an element associated with the group's brand and unique story.

Source: https://tuoitre.vn/ai-lam-nhac-cua-aespa-ma-thang-giai-daesang-tai-mama-2024-co-xung-dang-2024112714123579.htm