The secret behind MIK Group's successful projects

MIK Group's "bestselling" projects in Hanoi

In 2021, despite the difficulties of the Covid period, the first phase of Imperia Smart City – The Mirae Park – was officially launched, quickly becoming the focal point of the real estate market in western Hanoi, consistently recording high demand after each sales launch.

Phase 1 of the Imperia Smart City project – The Mirae Park – has commenced operations.

Previously, in 2019, The Matrix One - a high-end apartment product line of MIK Group - also recorded a booking occupancy rate at an "exceptionally fast" pace. Similarly, Imperia Garden and Imperia Sky Garden also experienced a similar phenomenon with absolute sales rates.

With a series of highly sought-after projects, MIK Group is considered a "lucky" real estate developer. However, a direct and clear analysis of projects like the Imperia series or the high-end apartment product, The Matrix One, as well as the proven success once the projects are operational, reveals their undeniable appeal. A prime location on major thoroughfares, meticulously crafted, high-quality products, a design concept that perfectly matches market demands, and top-notch operational services are the key to MIK Group's success.

First and foremost is location, the most important factor for any real estate property. All apartment projects developed by MIK Group boast prime locations in the heart of the capital, situated on major thoroughfares, providing quick and convenient access to various transportation hubs. For example, Imperia Smart City is strategically located on the main commercial artery of the metropolis, occupying a central position and adjacent to the central park. Imperia Garden and Imperia Sky Garden are both situated on some of the most vibrant and bustling main roads in the heart of the capital. Meanwhile, The Matrix One stands as an iconic landmark on the 6-lane Le Quang Dao road, in the center of Hanoi's new administrative, economic , sports, and entertainment district, and opposite a 14-hectare park.

Beyond location, projects developed by MIK Group prioritize construction quality, leveraging the reputation and brand of leading Vietnamese contractors. Each project also boasts its own unique design for living spaces. While Imperia Smart City evokes a resort-like atmosphere within a smart city, Imperia Garden and Imperia Sky Garden are renowned for their "garden in the city" and "sky garden" concepts, offering a novel and ideal living environment.

The Matrix One project has become a new iconic landmark in the heart of My Dinh.

In particular, an undeniable advantage is that projects developed by MIK Group, once operational, consistently receive high ratings for quality and service, becoming desirable places to live for tens of thousands of residents. Overall, it's clear that this real estate developer has chosen a strategy of prioritizing quality in its projects. This is why all products are meticulously invested in and are evidenced by strong price increases after handover.

The project "awakens" the real estate market.

Following the resounding success of numerous projects, in 2024 MIK Group continues to "awaken" the Hanoi apartment market with The Sola Park subdivision - phase 2 of the Imperia Smart City project. Although only launched in mid-May, The Sola Park is predicted to quickly capture customer attention as it possesses all the superior features of its predecessors.

The Sola Park is currently highly rated for its location, situated at the gateway to the major urban area as well as the western gateway to the capital. Thanks to its proximity to key transportation routes in the area such as Thang Long Boulevard, Ring Road 3.5, and Road 72, The Sola Park enjoys a significant advantage in terms of multi-directional connectivity.

In particular, true to MIK Group's distinctive design style, The Sola Park captivates young people with its modern, intelligent design, creating a peaceful and green living space for residents. Another advantage of The Sola Park is its high-class amenities within the project itself, offering residents an "all-in-one" lifestyle right at their doorstep.

Perspective view of The Sola Park subdivision – Imperia Smart City project phase 2

According to the project's sales unit, customer interest in The Sola Park is "breaking records" set by previous MIK Group projects. This is easily explained, as The Sola Park currently scores exceptionally well among young people in terms of location, design, amenities, and is a rare high-quality product launched in the market amidst a limited supply of apartment units.

Source: https://www.congluan.vn/bi-mat-dang-sau-nhung-du-an-mat-tay-cua-mik-group-post298081.html