Voting for typical rural industrial products: Motivation to improve quality

Voting for typical rural industrial products is one of the important contents of industrial promotion activities according to Decree No. 45/2012/ND-CP of the Government. This activity honors typical local products, at the same time creating motivation for enterprises, cooperatives and production facilities to innovate technology, improve production processes and gradually affirm product brands in domestic and international markets.

Báo Thái Nguyên•06/12/2025

Tuyet Huong Cooperative is honored to have Tuyet Huong tea recognized as a national typical rural industrial product in 2025.

Tuyet Huong Cooperative is honored to have its product "Tuyet Huong tea" recognized as a national typical rural industrial product in 2025.

Held every two years, the program to select outstanding rural industrial products (RIP) follows a strict process from commune to provincial, regional and national levels. Each participating product is evaluated based on a comprehensive system of criteria including quality, design, market response, production development capacity, economic , technical, social, environmental, cultural and aesthetic criteria.

Products that receive the title of Outstanding Industrial Technology are supported to be promoted at fairs, displayed on e-commerce platforms, and given priority access to trade promotion programs of the Ministry of Industry and Trade and localities.

To achieve the title of typical IT, production facilities in the province have continuously invested, innovated processes and built their own identity for the products.

Ms. Dao Thanh Hao, Director of Hao Dat Tea Cooperative, shared: The title of Outstanding Agricultural Product Owner helps the Cooperative to enhance its product brand and reputation with customers. This is also the motivation for us to continue to improve product quality, standardize processes, improve packaging and expand the market more strongly.

To ensure objectivity, every year, the Department of Industry and Trade consults with the Provincial Voting Council to develop a 100-point scale, divided into groups of criteria: Market, economic - technical - social - environmental efficiency, culture - aesthetics and other criteria.

In addition to scoring the applications, the Department of Industry and Trade also coordinated with the organization of a field survey team at production facilities to compare information, evaluate environmental hygiene conditions, production processes and supply capacity. This is an important step to ensure that only truly high-quality products that meet market requirements are honored.

The selection of typical rural industrial products contributes to promoting the improvement of product quality and design.

Through 7 voting periods from 2012 to present, the whole Thai Nguyen province (before the merger) has 90 typical products at the provincial level, 20 typical products at the regional level and 11 typical products at the national level. Bac Kan province (before the merger) has 90 products recognized as typical at the provincial level, 20 typical products at the regional level and 4 products and product sets recognized as typical at the national level.

In particular, 2025 marks a strong step forward when the new Thai Nguyen province (after the merger) has 6 products recognized as typical national-level IT products, including: Bac Kan turmeric essence of Bac Kan Agricultural Products Joint Stock Company; Ngoc Tinh Lien lotus-scented tea of Tan Cuong Xanh Company Limited; Shrimp tea of Hao Dat Tea Cooperative; Tuyet Huong tea of Tuyet Huong Cooperative; Tam tea of Viet Thai Tea Joint Stock Company; Flower-scented tea of Son Dung Tea Cooperative.

These products contribute to affirming the Thai Nguyen - Bac Kan agricultural product brand and spreading the unique values of the Viet Bac region on the rural industrial map of the whole country.

Ms. Tran Thi Tuyet, Director of Tuyet Huong Cooperative, shared: The recognition of Tuyet Huong tea as a typical national organic product is a strong motivation for the Cooperative to invest in deep processing lines, build organic raw material areas and expand the market. We will develop a sustainable value chain, diversify tea products to continue to affirm our brand in the market.

Evaluating the program, Mr. Duong Van Hoan, Deputy Director of the Department of Industry and Trade, affirmed: Voting for typical ITNT products aims to honor products, and at the same time create motivation to improve the production capacity of rural establishments. Each voting period is an opportunity for the Department to review the capacity of enterprises, thereby building practical industrial promotion policies.

In the coming time, the Department of Industry and Trade will focus on promoting and supporting enterprises and IT establishments to apply advanced technology, expand production, and build strong brands. At the same time, continue to improve the quality of surveys and develop industrial promotion projects in a focused and key direction; support pioneering products that are suitable to the competitive advantages of each locality.

Comment (0)