Flagship Branch - Symbol of VPBank's top position

By investing heavily in the pioneering Flagship branch in Vietnam, VPBank is affirming its top position as one of the leading commercial banks, paving the way for the development trend of a new generation of bank branch models in the domestic market and gradually conquering the goal of reaching international standards.

Pioneers If digital banking is the development trend of many banks in recent years, organizations with their own path like VPBank understand that customers need more than a banking app on a smartphone. VPBank's customers, in addition to the needs for basic financial products, services and solutions on a digital platform, want to interact directly with bank employees, and receive direct advice on high-end, specialized and highly personalized services such as asset management, investment linkage, insurance... in a professional banking space.

VPBank's Flagship Branch applies paperless transaction technology

VPBank's first Flagship branch was born based on the actual needs of customers, when combining technological elements into a physical branch space that goes beyond the traditional definition of a branch or transaction office with a transaction counter, teller, partition, money counter or ATM... The latest and most modern technology highlights in the banking sector that VPBank focused on in the Flagship opened in Ho Chi Minh City in early August are wireless devices, new generation automatic banking systems and paperless transaction technology - an effort to green the banking industry of VPBank in the goal of reducing greenhouse gas emissions in Vietnam - that customers can experience in the most authentic way.

High-class consulting space at VPBank's Flagship branch

All devices at VPBank's Flagship branches are optimized for wireless, while wired devices are designed to be built into the wall, providing a smooth, seamless experience for customers. The ATM, CDM and SSM systems, meanwhile, allow individual and corporate customers to perform 189 services, ranging from depositing, withdrawing money, opening accounts, opening cards, locking cards, to registering for loans or registering for opening business accounts... at any time of the day. In particular, VPBank has created a unique experience space called "Digital Zone", providing convenient tablet devices to help customers not only experience the bank's products and services, but also the entire ecosystem including securities, insurance and fintech... With the opening of the first Flagship, VPBank does not hide its plan to replicate this model of exemplary bank branches in Hanoi and other major cities, creating a difference and leading advantage for one of the leading banks in Vietnam. Although the investment cost was not disclosed, with the scale of Flagship, the eye-catching interface and superior technology, and the level of spending when launching with a multi-sensory exhibition with more than 100 works by famous Japanese artists, it is not difficult to see the level of "spending" of VPBank to please customers and consolidate its position in the market. International reach Not stopping at the domestic market, VPBank always has the ambition to reach international level and the Flagship branch model is one of the big steps in the journey to reach out to the big sea of ​​this bank. The first Flagship branch of VPBank, and of the entire domestic banking system, marks a turning point not only for VPBank, but also for the entire Vietnamese banking industry in the digital era. For the first time, a domestic bank has boldly invested a large amount of human, material and financial resources into a branch model that brings together the most advanced technologies, the most outstanding architectural designs and the highest service quality standards - which is only a game for a group of big banks with a long history of operations and abundant resources, to show off their image and shape the trend of "banks of the future" in the world .

Flagship Branch - symbol of VPBank's leading position

VPBank's customers can now enjoy outstanding financial services, products and utilities that are on par with international standards at one of these "banks of the future" right in Vietnam. And customers in the banking sector in general can fully expect the establishment of more Flagship branches in the future as this trend is increasingly flourishing. For VPBank in particular, it is undeniable that this bank's perseverance and efforts in the journey to build a leading retail banking brand in Vietnam, serving many different customer segments with a rich and comprehensive set of banking products and services over the years. And through the recent expansion of operations to large corporate customer segments, multinational corporations and FDI enterprises, it is not difficult to realize that this bank is gradually realizing its vision of becoming one of the largest banks in Vietnam in terms of quality and quantity, and reaching the regional level into the top 100 largest banks in Asia. "Flagship branches are not only a place for transactions but also a space to experience high-end financial services, with the goal of improving service quality and bringing maximum satisfaction to customers. This is also what we aim for in the future on the journey to make VPBank one of the largest banks not only in Vietnam but also in the largest group in Asia", a representative of VPBank emphasized when talking about the importance of the Flagship model in the development strategy of this bank.

On the occasion of the opening of the first Flagship branch, VPBank has also officially opened the Hokusai Multi-Sensory Art Exhibition for free, displaying the most famous works of art by the Japanese artist, Katsushika Hokusai. This is a meaningful spiritual gift that VPBank wants to give to customers and the community to celebrate the bank's new step forward. The Hokusai Multi-Sensory Art Exhibition will be organized by VPBank according to the immersive art exhibition model. Instead of admiring the works through a protective glass layer like in museums, viewers will be able to "step in" and "feel" the life and colorful world of the "old painter" Hokusai's paintings through projections using multi-dimensional digital technology, virtual reality technology, 3D mapping, sensor interaction... combined with impressive music.

Register to participate here: https://Flagship.vpbank.com.vn / • The exhibition is COMPLETELY FREE, from now until October 12, 2024 • Address: VPBank Flagship Branch, Riverfront Financial Building, 3A-3B Ton Duc Thang, District 1, HCMC

Source: https://thanhnien.vn/chi-nhanh-flagship-bieu-tuong-vi-the-top-dau-cua-vpbank-185240828161132358.htm