Actively participate in exploiting copyrights and promoting Vietnamese publications to the world.

In the context of Vietnam's rapidly developing publishing industry, with numerous new opportunities and challenges, proactively connecting with the market and participating extensively in international publishing activities is a crucial requirement for the sustainable development of Vietnam's publishing industry and for asserting its position on the global publishing map.

Participating in international book fairs has contributed to promoting Vietnamese publications to the world.

Challenges and opportunities

The Vietnamese publishing industry is currently facing several major challenges. Today's readers demand access to outstanding international books in the shortest possible time, even simultaneously with the release of the original edition. The market requires a wider variety of genres and topics with higher quality, especially for foreign language books. Furthermore, while the number and quality of books by Vietnamese authors are increasing, promoting and introducing these publications to the international market still faces considerable difficulties.

To meet this need, the Vietnamese publishing industry needs to proactively connect with the international market, participate in book fairs and exhibitions, academic exchange programs, and copyright exchange activities. This is not only an opportunity for Vietnamese publishers to learn and improve their capabilities, but also helps promote Vietnamese publications to the world, expanding opportunities for cultural and intellectual exchange.

Copyright exploitation: Opportunities and challenges

Copyright exploitation is a crucial factor in the sustainability and development of the publishing industry. However, in reality, many Vietnamese publishing houses lack experience in participating in the international copyright market. Vietnamese publishers have weak negotiation and copyright valuation skills, and finding copyright holders to negotiate with is not always easy. Furthermore, language barriers and cultural differences make finding international works even more difficult.

Copyright fees in developed countries are often much higher than what Vietnamese publishers can afford, limiting access to high-quality works. Protecting copyright domestically is also a challenge, as copyright infringement remains quite common, significantly impacting the reputation and negotiating power of Vietnamese publishers.

Importing publications: A new opportunity for Vietnamese readers.

The import of publications plays a crucial role in expanding the reading materials available to Vietnamese readers. Through imports, readers can access the latest and most outstanding books from major publishing houses around the world. However, the selection of imported books must adhere to criteria regarding content value, cultural and educational relevance, and the needs of the domestic public.

Meanwhile, diversifying imported books is essential to meet the growing reading needs of Vietnamese readers. Importing publications from many different countries and languages ​​will help create a rich and diverse book market. However, importers need to be cautious when selecting books with sensitive content that is inappropriate for Vietnamese cultural and ethical values.

Another issue that needs to be addressed is the assessment of the content quality of imported books. Importing entities need resources to find reputable book suppliers with reasonable prices and abundant supply, and must also have sound policies to ensure competitiveness and quality.

Participate in international book fairs and exhibitions.

International book fairs such as the Frankfurt Book Fair and the London Book Fair play a crucial role in the marketing and market expansion strategies of the publishing industry. These fairs offer Vietnamese publishers not only opportunities to find international partners but also to introduce Vietnamese publications to the world. However, participating in international book fairs is not easy. The costs of participation, including booth rentals, book transportation, travel, and accommodation, can be a significant burden for many Vietnamese publishers, especially small and medium-sized enterprises.

Furthermore, obtaining visas and preparing for meetings and negotiations with international partners is a significant challenge. To participate effectively, Vietnamese publishing houses need to prepare thoroughly, plan their participation early, and maximize opportunities for networking and exchange at these events.

Promoting Vietnamese publications to the world.

One of the key tools for promoting Vietnamese publications to the world is the catalog. Creating an impressive, easy-to-understand catalog that attracts international partners is no easy task. Furthermore, pitching skills – presenting and introducing books – are also crucial in persuading international partners to take an interest in your product.

However, to effectively promote these works, Vietnamese publishers face several challenges regarding translation costs, especially for works of particular cultural value. Vietnamese publishers need to invest financially and in human resources to ensure translation quality, and they also need to seek reputable and experienced translation partners to obtain accurate translations that fully capture the cultural value of the original works.

A strategy for international connectivity and integration is needed.

To address these challenges, the Vietnamese publishing industry needs a more robust strategy for international connectivity and integration. The Department of Publishing, Printing and Distribution should coordinate with publishing units to develop programs connecting with international markets, participate in international book fairs and exhibitions, and promote academic exchanges in publishing.

Besides the proactive efforts of publishing houses, creating an ecosystem that supports the sustainable development of Vietnam's publishing industry is also crucial. This involves building mechanisms and policies to support publishers in participating in the international market, from negotiating copyrights and developing published products to promoting books abroad.

The Vietnamese publishing industry is facing both great opportunities and challenges. Proactively connecting with the market and participating in international publishing activities will be key to sustainable development and enhancing the value of Vietnamese publications on the international stage.

Source: https://mic.gov.vn/ket-noi-thi-truong-xuat-ban-viet-nam-chu-dong-tham-gia-khai-thac-ban-quyen-va-quang-ba-xuat-ban-pham-viet-ra-the-gioi-197241224205812977.htm