Squid Game 3 Poster - Photo: Netlix
From shopping malls, fashion stores to high-end bottles of wine, Squid Game 3 's promotional campaign penetrated every corner, turning the film's dark fantasy world into a global consumer machine.
According to Netflix , as millions of people flock to Google to find spoilers for season 3, the list of brands officially collaborating with Squid Game is also growing longer.
This creates an interesting paradox: a multi-million dollar marketing campaign revolves around a film that is a strong critique of consumer society and capitalism.
Fashion brands compete to 'catch the trend' Squid Game 3
The "big guys" in the fashion retail industry did not miss the opportunity to join the Squid Game craze. A series of global brands such as Netflix Shop, KAWS, PUMA, Primark, Pull&Bear, Hot Topic, BoxLunch and Aéropostale (in collaboration with Liverpool Mexico) have launched collections directly inspired by this famous Korean series.
From hoodies, t-shirts, sportswear , accessories to home decor items - all are printed with iconic details such as masked guards, circles, triangles, squares and even deadly childhood games familiar from the movie.
Some merchandise "following" Squid Game 3 is coming soon - Photo: Netflix
Some brands chose to launch on specific dates: Pull&Bear released its collection on June 27, PUMA and Hot Topic launched on July 10 and July 1, respectively.
In Korea, Shinsegae department store also joined forces with the series, distributing official merchandise, further highlighting Squid Game 's connection to its home country.
Fans can now bring a piece of the Squid Game world home with cinematic and personalized merchandise.
Many major global brands simultaneously launched products inspired by Squid Game - Photo: Netflix
Even the products that were released at the time of Squid Game season 2 have not shown any signs of cooling down. Red jackets, guard masks, giant dolls, and competition uniforms continue to be sought after on e-commerce platforms and retail stores.
The fact that these items are constantly being re-produced, upgraded, or added as limited editions for season 3 shows that Squid Game is becoming a global cultural icon.
Puma has released a collection inspired by Squid Game season 2, which features a completely reimagined T7 tracksuit. The collection also includes limited edition Suede and Easy Rider shoes, designed with details that reference key moments in the series - Photo: PUMA
Crocs launched the Classic Clog “Squid Game” on December 9, inspired by the iconic green tracksuit and familiar visual icon of the hit series. The design stands out with 6 exclusive Jibbitz charms, including the Young Hee doll, Dalgona cake, and many details bearing the mark of the survival game - Photo: CROCS
Pull & Bear has launched a collection of 5 designs with the visual style of Squid Game. The collection includes items for both men and women such as printed T-shirts, hoodies, sweatpants, sweatshirts. All are imbued with the visual spirit of the famous Korean series - Photo: Pull & Bear
Food and video games are also in the game.
Not only stopping at fashion, food and beverage brands are also in the game. Typically, the familiar HiteJinro soju bottle from the first seasons continues to return in Squid Game 3 , along with a limited edition of Johnnie Walker - a whisky promoted as "the perfect toast to the ultimate winner".
There are also many unique brands collaborating such as Bitz (popcorn in Mexico), Domino's Pizza (Colombia), Doritos (UK), Seara chicken nuggets (Brazil) and Mahou soft drinks (Spain).
Even brands like KFC Spain, Funko Pop!, Kakao Friends (Korea), and Yummer's (Europe, Middle East, Africa) have capitalized on Squid Game's global appeal, launching a series of themed products from toys, accessories to snacks - Photo: Netflix
Video games are also a core part of the Squid Game universe expansion strategy. The most prominent is Squid Game: Unleashed, which is refreshed with a series of new characters and challenges, including the long-awaited "Jump Rope" game - released right on time for the season 3 finale.
Next up is Free Fire, which will officially join the frenzy on July 18 with a series of survival missions and themed items.
Meanwhile, the Roblox community can also immerse themselves in the Squid Game: The Final Games experience - a collection of mini games and digital items inspired by all three seasons of the show, with over 20 official items from Netflix.
Squid Game: Unleashed promotional poster - Photo: Netflix
As part of its strategy to combine entertainment and tourism, Netflix has partnered with the Korea Tourism Organization to launch exclusive fan experience tours.
Through this program, visitors have the opportunity to set foot in the landmarks, cultures and settings that inspired the series, thereby exploring more deeply into Korean culture - the homeland of the global craze called Squid Game.
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Source: https://tuoitre.vn/con-sot-squid-game-3-phu-song-thoi-trang-am-thuc-va-tro-choi-dien-tu-toan-cau-2025062900495784.htm
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