Boost for Da Nang tourism in strategic markets

The unique balance of Da Nang

Recently, the leading American international travel magazine - AFAR has just voted for 26 emerging destinations in the world for 2026. "These places are not only suitable for responsible tourism but also inspire you to immediately start planning your adventure", AFAR magazine emphasized.

Du khách Âu - Mỹ trải nghiệm biển Đà Nẵng.

European and American tourists experience Da Nang beach.

In this list, Da Nang is the only representative of Vietnam, ranked 7th, after destinations such as Adelaide (Australia), Albuquerque (New Mexico), Birmingham (Alabama), Bucharest (Romania), Buffalo (New York) and Columbia River Gorge (Oregon and Washington). The city ranked above many other famous destinations such as East Antarctica, Eleuthera (Bahamas), Far East London and Fort Worth (Texas).

According to Ms. Nguyen Thi Hong Tham - Director of Da Nang Tourism Promotion Center, through AFAR's analysis in the article "Where to Go in 2026: Places That Are on the Rise and Off the Beaten Path" and assessment of international trends, we can see the reasons why this prestigious magazine put Da Nang on the list of 26 emerging destinations in 2026.

It is a unique balance between sea - nature - culture - urban. Harmonious and modern development without losing its identity. Not overloaded, suitable for sustainable tourism trends. Diverse experiences in a short time, suitable for new generation tourists. Infrastructure, safety, and service quality are outstanding in the region.

Signals from strategic customer market

Ms. Nguyen Thi Hong Tham also pointed out the special significance of an American magazine choosing Da Nang. It is a signal from the strategic tourist market. The fact that AFAR – one of the most influential travel magazines in the US – chose Da Nang in the list of 26 top destinations in 2026 has a meaning far beyond a mere ranking.

Because for many years, the US has always been in the group of international tourist markets with good growth in Da Nang, along with Korea, Japan and Europe. The number of American tourists to the Central region in general and Da Nang in particular is stable, with high spending, long stay, and especially love beach resorts, cultural and culinary experiences, golf and wellness, and combined tours of Hoi An - Hue - My Son.

Therefore, the fact that an American magazine “nominates” Da Nang has three important impacts. The first is to strengthen the American market’s confidence in Da Nang. When a reliable source of information in the American travel industry makes a recommendation, it has the potential to directly impact the decisions of American tourists, who tend to consult professional reviews before traveling far.

The second is to expand international media opportunities for Da Nang. AFAR's list is often cited by many American and European media agencies. This helps spread the image of Da Nang more widely, especially in the context of the city opening more international routes and positioning itself as a "Central tourism center".

And thirdly, it affirms that Da Nang meets international standards for destination quality. The recognition from a prestigious American magazine shows that this city is not only beautiful but also meets high criteria for safety, experience, infrastructure, services and cultural values. These are very important criteria for Western tourists.

Ms. Nguyen Thi Hong Tham also emphasized that Da Nang tourism is ready for a strong breakthrough in 2026. Being included in the list of 26 top destinations in 2026 by AFAR is considered an important "launching pad", helping the city continue to affirm its position on the international tourism map.

“With the promotion activities being stepped up, the strong recovery of the US and regional markets and the continuous upgrading of tourism infrastructure, Da Nang is entering a new and promising phase - both preserving its identity and embracing future tourism trends,” shared the Director of the Da Nang Tourism Promotion Center.

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