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| International tourists appreciate the friendliness and hospitality of Da Nang city. IN THE PHOTO: Tourists from Uzbekistan are welcomed at Da Nang airport. Photo: NGOC HA |
According to the "Vietnam Provincial Tourism Development Index (VTDI) 2024" report, Da Nang city ranked first with a score of 4.89. To maintain this ranking, the city needs to focus on developing the highest-rated pillars, including: health and hygiene, human resources and labor market, priority given to tourism, tourism infrastructure and services, environmental and energy sustainability in tourism, etc.; while also aiming to improve other indicator groups and pillars according to the VTDI.
Effective destination management capabilities
Da Nang's top ranking, affirmed by experts and organizations in the tourism sector, is a well-deserved result. This is clear evidence of the city's effective destination management, favorable environment, and comprehensive development strategy.
According to Mr. Nguyen Son Thuy, Director of Visit Indochina Co., Ltd., this is a fairly objective and convincing result. The highly-rated pillars specifically demonstrate each aspect and angle in which Da Nang is doing well and very well compared to other localities nationwide. The highlight of Da Nang tourism is its advantage not only in natural resources, landscapes, heritage, and culture, but also in the joint efforts of the local government, tourism management agencies, the tourism business community, and the people. The city's tourism development policies are appropriate, creating favorable conditions for the environment, businesses, and people, from infrastructure development and urban transportation to specialized development policies focusing on specific themes such as MICE tourism (tourism combined with conferences, seminars, and exhibitions), wedding tourism, culinary tourism, cultural tourism, and sports tourism… “The tourism industry deeply exploits local cultural resources and digital tourism resources, transforming ‘intangible’ values into ‘tangible’ tourism products for visitors to experience. The assessments from domestic and international media, and the international awards given to Da Nang tourism in recent years are worthy evidence of the city's success,” Mr. Thuy shared.
Developing in-depth tourism products closely linked to cultural identity.
Experts believe that this achievement is not only an honor but also a challenge for the city in the context of increasingly fierce competition among destinations. Ms. Vo Thi Quynh Nga, Head of the Tourism Department, University of Economics (Da Nang University), suggested that to increase competitiveness in the next phase, Da Nang needs to focus on improving several pillars, specifically paying attention to indicators for collecting and sharing tourism data, cultural resources, non-entertainment resources, sustainable tourism, and the socio-economic impact of tourism. The city could consider establishing and gradually improving a system for analyzing tourist data (demographic and behavioral characteristics) to support state management agencies and tourism businesses in making real-time policy decisions. Based on the historical and cultural potential of Central Vietnam, the city could consider developing in-depth tourism products linked to local cultural identity. At the same time, consider investing in green transformation activities in tourism, in developing sustainable tourism products such as reclamation tourism, community tourism, educational tourism, agricultural tourism, and medical tourism related to mental health…
Many opinions also expressed the need for the city to prioritize sustainable factors in tourism development. Accordingly, solutions are needed to overcome the seasonality of tourism; forecast, warn, and guide new spaces and opportunities for tourism development; strengthen participation in organizing sustainable tourism development; and enhance criteria and indicators for tourism development in a locality, such as responsible tourism, community tourism, green tourism, digital tourism, and artificial intelligence (AI) technology.
Upon investigation, it was learned that the Private Economic Development Research Board, under the Prime Minister's Advisory Council on Administrative Procedure Reform, compiled the report "Vietnam Provincial Tourism Development Index (VTDI) 2024" and sent it to the People's Committees of provinces and centrally-governed cities for study and reference in the process of developing local tourism development strategies, serving the task of comprehensive, rapid, and sustainable tourism development as directed by the Government and the Prime Minister. The selection of 30 provinces and cities to participate in VTDI 2024 was based on a combination of many factors studied in the VTCI 2019 and 2021.
VTDI is composed of 17 pillars and 111 collected indicators. |
NGOC HA
Source: https://baodanang.vn/du-lich-da-nang/202505/diem-cong-cho-du-lich-da-nang-4006186/
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