Tourism grows strongly, Vietnam welcomes more than 19 million international visitors

Photo caption — Tourists visit Trang An tourist area. Photo: Minh Duc/VNA

In November 2025 alone, Vietnam welcomed nearly 2 million international visitors, an increase of 14.2% compared to October 2025 and an increase of 15.6% compared to the same period in 2024. This is the month with the third highest number of international visitors since the beginning of this year, after January and March with over 2 million arrivals.

Notably, November 2025 recorded strong growth from North American markets. The number of visitors from the United States increased by 30.5% and Canada increased by 55.9% compared to the previous month.

The European market also grew significantly (up 51.2% compared to October). Many countries achieved high growth rates including: Russia up 37%, UK (+31.8%), France (+46.7%), Germany (+51.4%), Italy (+88.9%), Switzerland (+47.3%), Czech Republic (+148.8%), Poland (+255.6%)... The strong growth of the North American and European markets in November reflects the trend of increasing the number of visitors from distant markets to Vietnam during the peak tourist season at the end of the year.

In the first 11 months of 2025, Vietnam welcomed 19.15 million international visitors, surpassing the 18 million mark of 2019 for the first time. According to a report by the United Nations Tourism Organization (UN Tourism), in the context of the tourism industry in the Asia- Pacific region recovering about 90% compared to the period before the COVID-19 pandemic, Vietnam is among the countries with the highest recovery rate in the world, along with Japan.

According to the General Statistics Office ( Ministry of Finance ), revenue from accommodation and catering services in the first 11 months of 2025 is estimated at VND 767,000 billion, accounting for 12.0% of total retail sales of goods and consumer service revenue, up 14.6% over the same period in 2024. Some localities recorded remarkable growth over the same period, including: Ho Chi Minh City increased by 17.3%; Da Nang +15.8%; Hanoi +13.4%; Can Tho +12.2%; Hai Phong +11.6%.

Since the beginning of 2025, many localities have proactively implemented tourism stimulus programs and diversified products. As a result, tourism revenue in 11 months is estimated at VND 85,400 billion, accounting for 1.4% of total retail sales of goods and consumer services revenue, up 19.9% over the same period in 2024. Of which, Hanoi increased by 23.4%; Ho Chi Minh City increased by 22.3%; Quang Ninh increased by 18.2%; Vinh Long increased by 14.1%; and Da Nang increased by 13.2%.

In terms of market size, China continues to be Vietnam's largest tourist market in the first 11 months of 2025 with nearly 4.8 million arrivals (accounting for 25.0%). South Korea ranked second, reaching over 3.9 million arrivals (accounting for 20.6%). Next are Taiwan (China), the United States, Japan, India, Cambodia, Russia; Malaysia and Australia.

In terms of growth drivers, in the first 11 months of 2025, the Chinese market increased sharply by 43.1% compared to the same period in 2024. Japan and the United States increased well (+15.0% and +8.4%). The Korean market decreased slightly (-4.6%). Nearby markets in the Southeast Asian region grew strongly, including the Philippines (+84.0%), Cambodia (+48.5%), Laos (+30.5%); Malaysia (+15.7%), Indonesia (+13.8%), Singapore (12.9%), Thailand (+10.0%). The Indian market achieved a high growth rate of 47.2%.

Markets in Europe continue to grow well, showing the effectiveness of the visa exemption policy to Vietnam, including: UK (+20.7%), France (+21.4%), Germany (+16.6%), Italy, Spain, Denmark, Sweden, Norway, Poland, Switzerland and Czech Republic. This impressive result is thanks to favorable visa policies, promoted tourism promotion programs and the organization of large-scale events in many localities, attracting a large number of international visitors to Vietnam. In particular, the number of Russian visitors reached 593,000, an increase of 190.9% over the same period in 2024. Russia continues to affirm its position as Vietnam's largest market in Europe and also the market with the highest growth rate in the European region.

Source: https://baotintuc.vn/du-lich/du-lich-tang-truong-manh-viet-nam-don-hon-19-trieu-luot-khach-quoc-te-20251208104645436.htm