Ferrari is preparing to release a limited-edition digital token called the Ferrari 499P Token, exclusively for the Hyperclub community of 100 special customers. This token will allow for internal trading and participation in auctions for the Ferrari 499P racing car, which won three consecutive 24 Hours of Le Mans races. The program is expected to launch in conjunction with the 2027 World Endurance Championship, marking the next step in the Italian brand's digitalization strategy.
Digitalization strategy targeting young customers.
Ferrari positions the 499P Token as a tool to strengthen engagement with a younger generation of tech-savvy customers and emerging investors. Enrico Galliera, Ferrari's Chief Marketing and Commercial Officer, stated: “This is how we reinforce the connection and loyalty among Ferrari’s most loyal customers.”
This move continues Ferrari's roadmap to expand its access to digital assets, after the company began accepting Bitcoin, Ethereum, and USDC as payments for car purchases in the US starting in 2023, and then expanded to Europe the following year.
Internal token mechanism for Hyperclub
According to the plan, the Ferrari 499P Token will be issued exclusively within the Hyperclub – a group of 100 of the brand's most exclusive customers with a passion for endurance racing. Token holders can trade internally and participate in auctions related to the 499P model. The scope of use and access are tightly controlled, in line with Ferrari's commitment to maintaining exclusivity.
| Category | Information |
|---|---|
| Program name | Ferrari 499P Token |
| Distribution scope | Hyperclub Internal Limits |
| Object | 100 special Ferrari customers |
| Application | Insider trading; participation in the Ferrari 499P auction. |
| Expected time | Coincidentally with the 2027 World Endurance Championship season. |
| Implementation partner | Conio (Italian fintech company, currently seeking licensing under the EU's new cryptocurrency regulations) |
| Market context | Bitcoin has surged 60% over the past year; regulators warn of risks due to lack of oversight and speculation. |
Ferrari 499P: A racing icon enters the digital age.
The Ferrari 499P – the racing car that won three consecutive 24 Hours of Le Mans races – will be the first car Ferrari auctions using its own digital currency. This is Ferrari's way of connecting its endurance racing heritage with a new method of ownership and transaction, targeting younger customers who are benefiting from the wave of technology investments such as AI and data centers.
Conio Partners and the European legal framework
To implement the project, Ferrari is partnering with Conio, an Italian fintech company. Conio is currently seeking licensing under the European Union's new cryptocurrency regulations, demonstrating its commitment to compliance as the digital asset model enters a regulated environment. This preparation is essential for the program's stable operation once it goes into practice.
Cryptocurrency landscape: opportunities and risks
Cryptocurrency prices have surged recently, driven by endorsements from prominent figures such as US President Donald Trump. Bitcoin has increased 60% over the past year. Simultaneously, regulators have warned of risks to investors and the financial system due to a lack of oversight and speculative trading.
Expected impact on the Ferrari ecosystem
The introduction of the 499P Token could create an additional dedicated channel for Ferrari's most loyal customers, while also opening up a digital way to auction and trade assets linked to the racing heritage. This approach, limited to the Hyperclub, maintains exclusivity – a value that is in the brand's DNA.
Quick conclusion
Ferrari continues to expand its presence in the digital asset world with a program that has clear goals and scope. Its strengths lie in its exclusivity, tailored to its core customer base, while bridging racing values with technological trends. The challenges are market volatility and an evolving regulatory framework; the program, projected for 2027, will need to adhere closely to regulations to ensure its sustainability.
Source: https://baonghean.vn/ferrari-499p-token-dau-gia-sieu-xe-bang-tien-so-noi-bo-10309180.html
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