| Son La Fruits: A Milestone in the Longform Export Journey | Investing in Deep Processing: Opening the "Door" to Sustainable Consumption for Son La Agricultural Products |
According to the People's Committee of Son La province, the province currently has 82,026 hectares of fruit trees and hawthorn trees; of which over 63,100 hectares are already producing fruit, yielding more than 379,000 tons. The area and yield of some major crops include: strawberries (615 hectares, yielding 7,358 tons); over 12,400 hectares of plum trees (yeast), yielding over 81,000 tons; nearly 19,700 hectares of mango trees (yielding over 70,600 tons); and over 19,940 hectares of longan trees (yielding 77,000 tons).
As of the end of June 2024, according to the Steering Committee for Agricultural Production, Processing, Consumption, and Export of Son La Province (Steering Committee 598), in the first six months of 2024, the total output of fruit in the province was consumed at approximately 190,000 tons, with an estimated value of nearly 2,500 billion VND. This includes some fruit crops that have already been harvested, such as strawberries and plums, and those currently in their main harvesting season, such as mangoes, bananas, and passion fruit.
In terms of specific values, strawberries reached over 502 billion VND, plums over 1,305 billion VND, longan over 27 billion VND, bananas over 127 billion VND, and mangoes approximately 434 billion VND. The total export value of fruit reached approximately 82 billion VND, equivalent to more than 12,000 tons of various fruits.
This year, agricultural products from Son La are being sold through many domestic distribution channels. Specifically, Son La plums were introduced into Saigon Co.op 's supermarket chain in May. Saigon Co.op supported the sale of 100 tons of Son La plums harvested from Moc Chau and Yen Chau districts, available on the shelves of Co.opmart, Co.opXtra, Co.op Food, Finelife, etc., at the best preferential prices on the market, combined with product sampling and display activities at 130 Co.opmart and Co.opXtra supermarkets.
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| Son La plums are sold at 130 Co.opmart and Co.opXtra supermarkets. |
Besides fruit trees, several other agricultural products from the province also have high export value, such as coffee (53.9 million USD), tea (10.2 million USD), and cassava products (22.2 million USD).
In the following months, the Provincial People's Committee will continue to direct departments and agencies to strengthen the monitoring, analysis, and forecasting of domestic and international markets to promptly adjust production plans. It will also focus on forming production-consumption linkages between farmers, cooperatives, and businesses. This will ensure stable product consumption and minimize market risks. Advanced technical measures and high technology will be applied to production to improve productivity and the quality of agricultural products. Emphasis will be placed on controlling product quality from planting and harvesting to preservation and processing. Trade promotion will be intensified to introduce the province's agricultural products to potential markets. Support will be provided to farmers and businesses participating in trade promotion activities, connecting supply and demand, and expanding agricultural product markets.
To improve consumption efficiency, Mr. Nguyen Thanh Cong – Vice Chairman of the Son La Provincial People's Committee – requested members of the Steering Committee and the People's Committees of districts and cities to focus on protecting agricultural raw material cultivation areas, especially fruit-growing areas. He also urged continued issuance and maintenance of planting area codes, ensuring the quality and food safety of agricultural products for processing by factories, and for consumption by individual distributors and markets both domestically and for export. He directed the resolution of obstacles in raw material areas for processing factories related to supply chains, linkage contracts, and payment mechanisms between factories and farmers. Furthermore, he emphasized the need to promote trade, develop markets for agricultural products, and boost exports.
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