For three consecutive years, Apple has held the title of the most valuable brand in Kantar's BrandZ ranking. However, unlike previous years, this is the first time Apple's brand value has reached $1 trillion.

Martin Guerrieria – Director of Kantar BrandZ – commented: “With a brand valuation of $1 trillion, Apple has demonstrated resilience in the face of challenging market conditions, justifying its premium price point and showing that meaningful, distinctive and outstanding brands are best able to weather global economic disruption.”

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Apple's brand value has been proven after weathering market storms. Photo: Adweek

In fact, growth is a key theme in Kantar's list of the world's most valuable brands this year. Kantar measures this by combining consumer perception and financial performance. The top 100 most valuable brands saw their value increase to $8.3 trillion, a 20% rise from 2023.

Among the top 10 brands, including Google, Microsoft, and Amazon, only China's Tencent saw a decrease in value (4%). Google ranked second with a value of $753 billion, and Microsoft third with $713 billion. Amid the artificial intelligence craze, the brand value of AI chip manufacturer Nvidia increased by 178%, climbing 18 places to sixth.

Analyst Dan Ives of Wedbush Securities commented: “Nvidia, under the leadership of AI ‘godfather’ Jensen Huang and the author of the AI ​​revolution, is now a household name because GPU chips are the new oil and gold of the tech world.”

Earlier this week, Apple announced iOS 18, iPadOS 18, and new AI features called Apple Intelligence, expected to trigger a new iPhone upgrade cycle for customers and reverse the trend of declining sales. According to research firm Counterpoint, Apple consistently delivers products and services that resonate with consumers, creating a strong brand fan base.

Kantar stated that their research was based on more than 4.3 million customer interviews across 532 categories and 21,000 different brands in 54 markets.

(According to Adweek)