GPBank changes name, opens "era of prosperity" with VPBank

(Chinhphu.vn) - GPBank officially changed its name to Prosperity Era Commercial Joint Stock Bank, launched a new brand identity and digital platform GP.DigiPlus, demonstrating a strong shift in the comprehensive restructuring process under the strategic accompaniment of parent bank VPBank.

Ms. Pham Thi Nhung - Chairwoman of the Board of Directors of Ky Nguyen Thinh Vuong Commercial Joint Stock Bank spoke at the event

A milestone for a new journey

The State Bank of Vietnam (SBV) has just approved the renaming of Global Petroleum Bank to Generation of Prosperity Sole Member Limited Commercial Bank, keeping the abbreviated name GPBank. This move marks an important step in the bank's comprehensive restructuring process.

On this occasion, GPBank launched a new brand identity, with the philosophy "For a prosperous era". This message is closely linked to VPBank 's manifesto "For a prosperous Vietnam", demonstrating a unified vision and aspiration for sustainable development in the common ecosystem.

The new identity system uses the main orange tone, combined with a modern gradient effect - symbolizing positive energy and new vitality. The logo is inspired by "prosperous buds", combined with the "V" line symbolizing the connection and inheritance of values ​​from the parent bank VPBank.

According to Mr. Nguyen Huy Phach, General Director of GPBank: The Bank aims to build GPBank into a modern bank, with technology as the pillar, customers as the center and people as the driving force. The companionship of VPBank provides a solid foundation for GPBank to maximize its potential in the new period."

GPBank's new brand logo has a dominant orange tone.

Comprehensive restructuring – Return to growth

With the support of VPBank and strategic partner SMBC, GPBank is accelerating the restructuring process in all aspects - from operations, administration to product development. In particular, the connection within the VPBank ecosystem with more than 30 million customers creates conditions for GPBank to expand its customer base and improve business efficiency.

By the end of June 2025, GPBank recorded a 20% increase in deposits and a 3% increase in organic credit compared to the beginning of the year. After many difficult years, the bank began to make a profit again in the second quarter of 2025, marking a positive turning point in the recovery process. The Board of Directors said that the profit plan of VND500 billion this year is feasible.

"We aim to be a prestigious bank with modern operations, unique identity and effective customer service, especially in the small and medium enterprise (SME) segment," GPBank's General Director emphasized.

Representatives of the Department of Credit Institution Management and Supervision, VPBank and GPBank leaders at the ceremony to announce GPBank's new brand identity

Along with the renaming and launching of the new brand, GPBank introduced the digital banking platform GP.DigiPlus, realizing the digital transformation strategy and enhancing customer experience.

GP.DigiPlus is designed as a multi-functional financial center, allowing customers to perform a full range of banking services – from payment transactions, savings, personal finance management to business support – with just a few steps. The entire process is fully digitized, helping SMEs access capital faster, save costs and shorten processing time.

In the first phase, GPBank focuses on re-engineering the customer journey – from approach, consultation to approval – on a new generation technology platform. The bank aims that by the end of 2025, the proportion of customers transacting via digital channels will account for the majority of total transactions, affirming its strategy of becoming a comprehensive digital bank.

The GP DigiPlus application interface is designed as a multi-functional financial center.

In the near future, GPBank plans to upgrade GP.DigiPlus with new features such as virtual assistant, loyalty program, open banking and integrated fintech solutions, towards a more flexible and convenient financial ecosystem for users.

According to GPBank's leadership, the renaming, launching of the new brand and implementing GP.DigiPlus is not only a change in image, but also demonstrates a commitment to sustainable development, transparency and innovation. This is the beginning of a new growth path, making GPBank one of the pioneering banks in digital transformation and serving SMEs in Vietnam.

As the brand philosophy has shown - "For a prosperous era" - GPBank is gradually affirming its new position, ready to accompany customers and the economy on the journey of sustainable development.

Mr. Minh

Source: https://baochinhphu.vn/gpbank-doi-ten-mo-ky-nguyen-thinh-vuong-cung-vpbank-102251009133434963.htm