Hang Ma Street is dyed red, traditional toys are popular during Mid-Autumn Festival

Traditional toys "reign"

Hang Ma Street (Hoan Kiem District, Hanoi ), considered the "capital" of mid-autumn toys in the capital, has become much busier in the days leading up to the 2023 Mid-Autumn Festival.

The toy items on sale are quite rich and diverse with all colors from traditional toys to imported goods. Among them, traditional toys such as Uncle Teu masks, lanterns, drums, star lanterns, fish lanterns, lanterns, lion heads, etc. account for the majority of products at the booths and are chosen by many people.

Teu masks, lanterns, drums, star lanterns, fish lanterns, lanterns, lion heads... make up the majority of products at the booths.

According to records, most of the toy products this year have been improved in design and many new products have appeared. Some traditional toys have been innovated in color and style but still retain the traditional Vietnamese features. In addition, toys from some countries such as China, Thailand, Japan, Korea, etc. are also sold but are rarely chosen by consumers.

Lanterns cost from 30,000 to 350,000 VND/piece; star lanterns cost from 20,000 to 40,000 VND/piece depending on type and size; drums cost from about 50,000 to 250,000 VND/piece depending on type and size. Lanterns cost from 100,000 to 300,000 VND/piece; lion heads cost from about 130,000 to 700,000 VND/piece depending on size; papier-mâché masks cost from 30,000 to 90,000 VND/piece; plastic lanterns cost from 50,000 to 350,000 VND/piece...

Mr. Nguyen Van Tung, a merchant on Hang Ma Street, said that in recent years, traditional toys such as star lanterns, lion heads, or papier-mâché masks… have remained the most stable consumer goods.

According to business owners, some types of lanterns are mainly produced from domestic craft villages such as Hao village (Lieu Xa commune, Yen My district, Hung Yen ); Hau Ai village (Van Canh commune, Hoai Duc district, Hanoi).

"From the beginning of August until now, my store has sold a lot of traditional Mid-Autumn Festival toys of all kinds. This quantity is more than the same time last year because there are regular customers, one person introduces the other. This year, the designs are more diverse and abundant. At this point, the store has no more products for wholesale, only a small amount for retail, serving the days near Mid-Autumn Festival," said Mr. Tung.

Explaining why she returned to buying traditional toys for her children and grandchildren, Ms. Vu Thuy Dung (38 years old, residing in Dong Da District, Hanoi) said that traditional toys are associated with the childhood of many generations, have higheducational value and are reasonably priced.

"In addition to focusing on appearance, product quality and safety are also the reasons why I choose traditional products. The origin and source are clear, natural materials such as bamboo and wood are environmentally friendly, ensuring safety. Moreover, the designs of traditional handicraft products have been improved and are eye-catching, so children really like them," Dung shared.

Giant fish lantern with beautiful details and sky-high price of engineer couple

Make money by "catching the trend"

This year, in addition to traditional lantern models such as paper lanterns, glass lanterns with many vivid shapes and brilliant colors, there are also handmade lanterns made from bamboo and wool. In particular, the mini rabbit lantern model made of bamboo, with a stuffed rabbit attached, continues to "make waves" in the market.

Mask products with familiar characters such as Ong Dia, clown, Mr. Teu... are made of papier-mâché with bright, eye-catching colors, priced from 20,000 - 40,000 VND/piece.

NGUYET QUYNH - THAO VAN

Nguyen Ha My (21 years old, living in Cau Giay District, Hanoi) started her business with the "hot trend" rabbit lantern. She shared: "Making a rabbit lantern is very easy and cheap, only about 4,000 - 5,000 VND for a small lantern or bamboo boat, then I buy more accessories to attach. The total cost for a completed rabbit lantern is less than 15,000 VND, but it can be sold for a price ranging from 25,000 - 40,000 VND/piece."

On Hang Ma Street, every day there are many customers, especially young people who come to buy this item to take photos and record videos. In addition, there are many wholesalers from other places who come to buy this type of lantern in large quantities.

Rabbit lanterns are the "hot trend" toy of this year's Mid-Autumn Festival, sold in most stores.

NGUYET QUYNH - THAO VAN

The hottest lanterns on Luong Nhu Hoc street are 'sold out': Customers flock to buy to catch the trend

Ms. Au Thi Thu Thuy, a vendor on Hang Ma Street, said her shop mainly sells rabbit lanterns and her income is better than previous years.

"I've been selling since the beginning of August. Out of 10 people who come to buy, 8-9 of them are looking to buy rabbit lanterns. There are days when I sell hundreds of them, and I can't make them fast enough to sell to customers. I've been selling here for many years, but this year's sales are the best," Ms. Thuy said excitedly.

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