Vietnamese products are gradually winning the trust of consumers.

In Ba Ria - Vung Tau, approximately 80-90% of products on the shelves of modern distribution systems are Vietnamese, while 60-70% are sold through traditional distribution channels.

Over the years, with the involvement of all levels and sectors from the central to local governments in the "Vietnamese people prioritize using Vietnamese goods" campaign through various forms such as propaganda, bringing Vietnamese goods to worker areas and industrial zones, and price stabilization programs, practical results have been achieved. In addition, the increasingly strong role and production and business capacity of domestic enterprises have led to a significant increase in the consumption of Vietnamese goods.

According to statistics, after nearly 15 years of implementing the "Vietnamese people prioritize using Vietnamese goods" campaign, the percentage of people using Vietnamese goods has increased sharply from 73% to over 85%.

Vietnamese products are gradually winning the trust of Vietnamese consumers. Photo: Nguyen Ngoc

To date, Vietnamese goods account for a high percentage (over 90%) in the distribution channels of domestic enterprises, and between 60% and 96% in foreign supermarket chains in Vietnam. For traditional retail channels, the proportion of Vietnamese goods in markets and convenience stores accounts for 60% or more.

In Ba Ria - Vung Tau, Vietnamese goods are gradually gaining dominance and winning the trust of consumers. A survey conducted by reporters at several supermarkets in Ba Ria - Vung Tau province shows that Vietnamese goods are increasingly diverse in design and dominate the shelves, overwhelmingly outnumbering imported goods, with food products making up the majority. For example, the Co.op Mart supermarket chain maintains a 95% Vietnamese product ratio on its shelves; Go Supermarket has approximately 80-90% of its goods in terms of quantity and variety.

Ms. Nguyen Thanh Nhan (Ward 7, Vung Tau City) shared: "As a housewife, I know that there are many different types and designs of goods on the market today. Besides essential items, my family still prioritizes using Vietnamese products because the designs and prices are very reasonable, and the quality is not inferior to imported goods."

Co.op Mart supermarket staff in Vung Tau advise consumers. Photo: Nguyen Ngoc

Mr. Tran Cong Hieu, Director of Co.op Mart Vung Tau, observed that in recent years, Vietnamese goods have increasingly gained dominance and are preferred by consumers. Consumers appreciate them because of their comparable quality but competitive prices compared to imported goods for products of the same type, size, and usage needs.

"Vietnamese products are increasingly receiving attention from domestic manufacturers, not only in terms of design and packaging, but also in terms of quality, which is constantly improving. In my opinion, Vietnamese products are now on par with imported goods," Mr. Hieu said.

The director of Co.op Mart Vung Tau said that the "Vietnamese people prioritize using Vietnamese goods" campaign has helped to honor Vietnamese products, thereby spreading a spirit of national pride among consumers. It has increased trust and the trend of using Vietnamese goods among the people. At the same time, it has created motivation and encouraged Vietnamese businesses to increase labor productivity, invest in machinery and equipment, save costs, improve logistics, etc., to compete on price, resulting in better prices.

According to Le Hong Ngoc, Vice Chairman of the Vietnam Fatherland Front Committee of Ba Ria - Vung Tau province, the campaign "Vietnamese people prioritize using Vietnamese goods" has transformed the mindset and responsibility of businesses and entrepreneurs in producing goods for consumption that are of good quality, have attractive designs, and are reasonably priced, thereby enhancing product quality to be competitive in the domestic market and meet the demands of the people.

More and more businesses are paying attention to brand building, focusing on bringing domestic goods to rural areas, delivering products directly to consumers, and implementing proactive solutions to improve the quality and reputation of Vietnamese goods, while also focusing on more effectively exploiting the domestic market. The active participation and support from a wide range of people has created a great impetus for domestic production, contributing to building increasingly reputable brands for Vietnamese goods and products.

"According to statistics in the province, approximately 80-90% of Vietnamese products are currently sold in modern distribution systems, and 60-70% in traditional distribution channels. In contrast, at the beginning of the campaign, Vietnamese goods only accounted for 20% of supermarket shelves," Mr. Ngoc cited as evidence.

Inspection and control of commodity prices, and the prevention of counterfeit, fake, and substandard goods are regularly intensified. Photo: Nguyen Ngoc

According to Mr. Ngoc, to change consumer shopping habits and encourage the use of Vietnamese goods, Ba Ria - Vung Tau has implemented policies to strengthen support for businesses in accessing capital, improving productivity, and enhancing product quality. The Steering Committee for the campaign in districts, towns, and cities has focused on disseminating information to households and production and business establishments; in addition to encouraging households to register and participate in the campaign, we have also integrated information about the campaign into meetings, neighborhood meetings, party branch meetings, and thematic activities to spread the program to all segments of the population.

Local authorities also actively coordinate with relevant agencies and businesses to regularly bring Vietnamese goods to rural and remote areas to serve the people. In particular, they strengthen inspection and control of commodity prices, combat counterfeit, fake, and substandard goods, and prevent the circulation of substandard products. They resolutely and severely punish organizations, individuals, and businesses that produce substandard products, preventing their circulation in the market. At the same time, they promote the role of the Fatherland Front and political and social organizations in monitoring and preventing smuggling, commercial fraud, counterfeit goods, substandard goods, and goods that do not meet food safety and hygiene standards.

Source: https://congthuong.vn/ba-ria-vung-tau-hang-viet-dan-chinh-phuc-long-tin-nguoi-tieu-dung-366203.html