The program aims to inspire and empower Vietnamese university students to reach their full potential, develop essential life and leadership skills, and build the confidence to thrive in a changing world .
Following the success of the previous two seasons, the 2025 version has been upgraded in terms of format and interactive activities, aiming to better attract Vietnamese Gen Z students. This year's competition revolves around the spirit of "Live our best life!" and the ASK (Attitude - Skills - Knowledge) value set, turning the program into a journey of personal and team development through the creation of projects that truly serve the community.

Herbalife Vietnam continues to accompany VTV3 to organize the third season of the program 'New Generation Students 2025'. Photo: Herbalife Vietnam.
The structure of the program “New Generation Students 2025” aims at two main goals: both enhancing the academic experience, skills and team spirit of students, and creating an attractive television playground, connecting young audiences with the innovative spirit of Generation Z.
The show includes project building, creative team presentations, and interactions including reports, 48-hour project challenges, behind-the-scenes segments, and feedback from the judges. These elements allow viewers to follow each team's development throughout the season, while also making the show more engaging and transparent.
The jury of “New Generation Students 2025” includes members: Prof. Dr. Tran Xuan Bach, Vice President of the Vietnam Young Physicians Association; Ms. Tran Hoai Phuong, Investment Director of Wavemaker Partners; CEO of IVY moda Le Nguyen Vu Linh and Product Line Director at Unilever Mai Ngoc Nhan. This jury team of investors and business owners promises to bring a practical perspective on finance and project management to the competition.
The return of Double2T, MC duo Khanh Vy - Quang Bao, along with the participation of a group of talented rookie artists creates a powerful inspirational space, connecting academics, creativity and youthful energy.

Students enthusiastically participated in the program. Photo: Herbalife Vietnam.
“We are excited and proud to continue our partnership with VTV3 to launch the “New Generation Students 2025” program, which aims to nurture young Vietnamese talents with ambitions to achieve success and make positive contributions to society,” said Mr. Vu Van Thang, General Director of Herbalife Vietnam and Cambodia. “Our continued sponsorship of this reality TV show is in line with Herbalife’s strong commitment to providing a sustainable channel and a supportive community that helps individuals reach their full potential, while improving their health and fitness to live their best life,” Mr. Thang added.
This year’s program brings together 8 teams from 8 typical universities in the North and South, representing the colors, personalities and strengths of Vietnamese students. The teams will bring creative projects, demonstrating the spirit of learning and the desire to serve the community right from when they were still in school.
In particular, the number of members in each team this year is only 5, which will bring students more opportunities and challenges with more roles and a larger workload. The program will be broadcast at 8:00 p.m. every Sunday on VTV3, starting from November 9, 2025.

Eight teams from eight outstanding universities in the North and South will participate in this year's program. Photo: Herbalife Vietnam.
Since its launch in 2023, the “New Generation Student” program has attracted the participation of hundreds of thousands of university students nationwide, attracting millions of views and interactions on digital and television platforms. The program has become one of the most attractive youth initiatives in Vietnam, inspiring young people to pursue self-development, teamwork and innovation.
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The company delivers high-quality, science- backed nutrition products to consumers in more than 90 markets through business members, one-on-one marketing, and a supportive community that inspires customers to live more active and healthier lifestyles to live their best lives.
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Source: https://nongnghiepmoitruong.vn/herbalife-viet-nam-dong-hanh-to-chuc-chuong-trinh-sinh-vien-the-he-moi-2025-d781878.html






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