Effectiveness of trade promotion in the period 2021-2025

According to the Department of Industry and Trade, trade promotion activities achieved many outstanding results during the 2021-2025 period, contributing to expanding the consumer market and promoting the province's distinctive products. Specifically, the province organized 15 trade fairs and 3 festivals, and 22 "Bringing Vietnamese Goods to Rural Areas" market sessions, further promoting the "Vietnamese People Prioritize Using Vietnamese Goods" campaign.

According to the Department of Industry and Trade, trade promotion activities achieved many outstanding results during the 2021-2025 period, contributing to expanding the consumer market and promoting the province's distinctive products. Specifically, the province organized 15 trade fairs and 3 festivals, and 22 "Bringing Vietnamese Goods to Rural Areas" market sessions, further promoting the "Vietnamese People Prioritize Using Vietnamese Goods" campaign.

Trade promotion helps businesses introduce and advertise their products, and expand their consumer markets.

The province also participated in more than 160 fairs and exhibitions in various localities nationwide, focusing on introducing OCOP specialties, handicrafts, processed agricultural products, and key products. It organized 12 supply-demand connection conferences, supporting businesses in establishing distribution systems, finding partners, and expanding export markets.

In addition, the company participated in supporting the "Quintessence of Vietnamese Goods" sales point and 4 stores showcasing distinctive Vietnamese products. It also participated in 5 international trade fairs and organized 11 business networking delegations to foreign markets such as Cambodia, China, Singapore, Malaysia, Japan, Laos, Thailand, and Australia; and supported businesses in displaying their products at these events.
Japan, France, Belgium, Germany, and Myanmar.

At the same time, we will promote trade activities on digital platforms, support businesses in building websites, connecting to e-commerce platforms, contributing to promoting OCOP products, and increasing the recognition of local agricultural products…

In the coming period, the Department of Industry and Trade will continue to promote digital transformation in trade promotion, improve the quality of trade fairs, strengthen regional linkages, expand export markets, and support businesses in effectively exploiting FTAs; while promoting trade along the value chain, linking trade with tourism , investment, and promoting local specialty products.

Text and photos: THIEN CHI

Source: https://baovinhlong.com.vn/kinh-te/202512/hieu-qua-xuc-tien-thuong-mai-giai-doan-2021-2025-fa80025/