Fall Fair 2025: Spreading the identity of the 'first famous tea' region

The 2025 Autumn Fair is an important trade promotion activity for Thai Nguyen to introduce its potential, strengths and promote the image of a dynamic industrial and commercial economic center of the Northern midlands and mountainous region. The event is also an opportunity to spread to domestic and international friends the quintessence of typical products of the "first famous tea" region in the new development stage after the merger.

OCOP standard agricultural products of Thai Nguyen province often attract the attention of many tourists.

Immediately after receiving instructions from the Government and the Ministry of Industry and Trade , the People's Committee of Thai Nguyen province issued a plan to participate in the Fair, assigning the Department of Industry and Trade as the standing agency, presiding over and coordinating with relevant departments, branches and units to deploy all activities.

The Department of Industry and Trade also proactively advised on the organization plan, assigning the Trade Promotion Center to be in charge of preparation work from booth design, construction, product arrangement to communication plan development, in order to create a unified and professional image for the Thai Nguyen delegation.

With a scale of 200m2, the province's exhibition space is designed with two areas: an area to introduce typical products, typical of the locality and an area to experience tea culture, display and promote the image of Thai Nguyen. This arrangement not only shows the identity of the tea region but also creates a vivid highlight in the overall space of the Fair.

Mr. Nguyen Khanh Toan, Director of the Provincial Trade Promotion Center, said: We have urgently deployed preparation work since the end of September to ensure progress. Although heavily affected by natural disasters that caused damage to many production areas, with experience participating in the National Achievement Exhibition "80 years of Independence - Freedom - Happiness journey", the Center has proactively supported businesses and cooperatives in selecting the best products to bring to the Fair.

According to Mr. Nguyen Khanh Toan, nearly 100 enterprises and cooperatives of Thai Nguyen will attend the 2025 Autumn Fair; of which about 30 units will directly exhibit, the rest will send products through the Trade Promotion Center.

In total, Thai Nguyen introduced more than 2,000 products, ranging from the “four great teas” Tan Cuong, La Bang, Trai Cai, Khe Coc to other specialties such as Linh Chi mushrooms, Tai Hoan vermicelli, and Bac Ha curcumin turmeric. Each selected product carries its own story about the land, the people, and the journey of building a sustainable brand.

At this point, the booth displaying and introducing products of Thai Nguyen province participating in the Autumn Fair - 2025 is ready.

This year’s fair has more than 3,000 booths, bringing together provinces and cities across the country and many international partners. This is an opportunity for Thai Nguyen enterprises and cooperatives to expand their markets, increase trade, and aim for sustainable exports. “We focus on connecting and seeking long-term cooperation opportunities, creating conditions for local products to reach further,” emphasized Mr. Nguyen Khanh Toan.

The design, installation and display items of Thai Nguyen have been completed on schedule, ready for the opening ceremony taking place at 8:00 p.m. on October 25 at the Vietnam Exhibition Center (Dong Anh, Hanoi). Thai Nguyen's exhibition space is designed to be open, harmoniously combining tradition and modernity, creating highlights with the green color of tea and the image of a land that is changing strongly in the integration process.

The 2025 Autumn Fair is not only a place to introduce products but also a forum for the Thai Nguyen business community to demonstrate their solidarity, creativity, determination to overcome difficulties, and join hands to spread the value of Vietnamese goods. In the post-storm context, the progress, quality of booths and the number of participating products still ensured shows the consensus and great efforts of the entire industry and trade sector and localities.

With the close direction of the Provincial People's Committee, the flexible management of the Department of Industry and Trade and the spirit of companionship of enterprises, Thai Nguyen is ready to shine at the 2025 Autumn Fair - affirming the brand of the land of "first-class tea", where the cultural identity, quintessence of products and aspirations of a dynamic province converge, confidently entering a new stage of development in the period of deep integration.

The 2025 Autumn Fair will be held from October 26 to November 4, 2025 at the Vietnam Exhibition Center (Dong Anh, Hanoi). The fair attracts the participation of over 2,500 domestic and international enterprises, with 3,000 standard booths to display and introduce typical and key products in many fields, from industrial products, science and technology, innovation, cultural industry, e-commerce to agricultural products, processed foods, consumer goods, services and tourism...

Source: https://baothainguyen.vn/tin-moi/202510/hoi-cho-mua-thu-2025-lan-toa-ban-sac-vung-de-nhat-danh-tra-a274e6d/